E-Commerce Blog

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty. If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks. Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them. Here are a few insights from trying to stay up with how Web 2.0 is changing how companies interact with prospects and customers.

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Generating Leads in a Web 2.0 World

“No scripts, no teleprompter here, no real structure and no Britney Spears,” says anchor Heather Nauert on a Sept. 25 edition of Fox News Channel’s “Strategy Room.” Then again, who needs Spears when you’ve got five stunning examples of Fox’s now-famous efforts to recruit attractive females, all sitting around a table chatting with much energy about Congressional efforts to bail out the country’s economy. Another point that Fox’s new show has in common with the former teen pop star: It hopes to scale new heights of popularity thanks to the Internet.

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Attention News Networks: The Web Is Not TV

It’s the sharpest little screen on the sharpest-looking cell phone on the planet. Many of those who have watched a music video, TV show or full-length movie on an Apple 3G iPhone come away wide-eyed and impressed with the 3.5-inch display featuring 480-by-320 pixel resolution. Those who scoffed at the idea of watching any kind of moving images on such a small screen have become converts after one semi-private screening of “Lost,” “The Office” or “The Incredibles,” usually accomplished while sitting next to an iPhone owner on an airplane.

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TV on the iPhone: Don’t Hold Your Breath

Web 2.0 technologies offer more opportunities than just sharing information with friends and family on Facebook or uploading user-generated videos on YouTube. The tools that help enable conversations between people on the Internet can also help corporations get closer to their customers. ECT News Network interviewer Renay San Miguel talks to Kumar Vora, Adobe Systems vice president for product strategy and enterprise marketing, about cost efficiencies enabled by Web 2.0.

Adobe Systems’ Kumar Vora on Empowering Customers

Movie making and editing are now within everyone’s reach. All you have to do is check out YouTube to witness this new age of movie making, in which anyone with a digital video camera and a story to tell can enter the fray. “People-powered video is an opportunity to get a glimpse into someone else’s life,” Albuquerque-based filmmaker and multimedia specialist Dickie Cox told MacNewsWorld. And thanks to Apple, editing these movies is becoming just about as simple as taking snapshots. From iMovie to Final Cut Pro, Mac users have a range of digital movie editing options.

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Moviemaking Demystified