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Is Microsoft about to rebrand Live Search as “Kumo”? News reports on Monday had the software giant buying up domain names such as “Kumo.com,” “Kumo.net,” “Kumo.jp” and the like from CSC Corporate Domains, a domain registrar with which Microsoft often does business. There are two prevailing schools of thought regarding “Kumo” — Japanese for “cloud” and “spider” — at the moment. One, Microsoft wants to rebrand its search engine. Two, Microsoft will use “Kumo” to brand its new cloud computing products.

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Will Microsoft Get Search Branding Right With ‘Kumo’?

Everybody is jumping on the “app store” bandwagon.

The model that Apple has used quite successfully with the iPhone is being adopted by the makers of the Blackberry, RIM; and Google will be offering an app store of its own for Android applications.

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Microsoft looks to its own app store

Amazon announced Thursday general availability of its Elastic Compute Cloud, part of the Internet retailer’s Web service offerings. Launched in beta 26 months ago, the service provides a resizable compute capacity to businesses with varying server needs. “The appealing thing about EC2 is that instead of buying a server, you pay for it by the hour. That’s great if your need for servers goes up and down or is temporary. If you’re going to run servers steady all year, it is less appealing to have a different way of paying for it,” said Frank Gillett, a Forrester Research analyst.

Amazon’s Cloud Services Move Out of Beta’s Shadow

As chief executive of Microsoft, Steve Ballmer heads a company that’s not just a PC software giant but also a growing presence in the broader consumer electronics industry. In less than 10 years, Microsoft has become a major player in video games, mobile phones, set-top boxes and Internet search and advertising. However, the company is nowhere near as dominant in consumer electronics as it is in operating systems. It has spent billions of dollars establishing its various electronics businesses with only limited success.

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Microsoft CEO Steve Ballmer on Vista’s ‘Unqualified Success’

RealNetworks released its controversial RealDVD movie ripping application last week but within days removed the program from its Web site due to a legal feud with the Motion Picture Association of America. RealNetworks provided TechNewsWorld with a final prelease version of the RealDVD software last week in consideration of a new product review. The app lets you save a copy of a DVD to your PC’s hard drive. It only works with a DVD, not content saved to a DVR or other digital media devices.

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RealDVD Works Great - If You Can Get It