E-Commerce Blog

Let’s hone in on some predictions for IT industry growth and impact, now that the recession appears to have bottomed out. We’re going to ask our distinguished panel of analysts and experts for their top predictions for IT growth through 2010 and beyond. To help us gaze into the IT trends crystal ball we are joined by our panel: Jim Kobielus, Joe McKendrick, Tony Baer, Brad Shimmin, Dave Linthicum, Dave Lounsbury, Jason Bloomberg and JP Morgenthal.

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Cloudgazing: What Does the Rebound Have in Store for IT?

Although the shadow of the recent recession is still lingering over us, many business owners are moving toward starting an e-commerce business, which can seem like a scary leap to take. However, a reason to take that leap is that the number of consumers shopping online is growing. Recent figures from the Department of Commerce show that online stores’ sales were up 12.4 percent in January, compared with a year ago. Data like this show that shoppers are more often turning to e-retailers for their product needs instead of wandering through the mall.

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Building E-Commerce on Rough Economic Terrain

Google has introduced a mobile version of its Product Search tool that lets users check on a product’s availability in local participating stores. Product Search for mobile with local inventory lets a user see if, say, a Nikon Coolpix camera is in stock at a nearby Best Buy or Sears — two of the retailers participating in the program — and then provides basic directions to get there. The search results also show how far away shoppers are from the store if they have enabled the “My Location” feature.

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Google’s New Mobile App Lets Shoppers Peer Into Retailers’ Stockrooms

IT professionals should embrace SaaS and cloud computing because they deliver tangible, measurable business benefits to organizations of all sizes. IT departments are relieved of many of the hassles associated with implementing and administering traditional, on-premise software and supporting the application end-users. In addition, there is a growing array of SaaS-based management solutions aimed at making it easier and more cost-effective for IT professionals to do their own jobs.

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The SaaSification of IT Management

Few marketers would argue against the importance of relevant, timely, personalized marketing communications. In fact, research has consistently proven the value of personalizing marketing messages by segmentation, targeting, or one-to-one messaging. Personalized email campaigns generate two to three times higher click-through rates than mass email campaigns and twice the conversion rates. Unfortunately, when it comes to personalization and one-to-one initiatives, many marketers are constrained.

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Customer Data Is a Terrible Thing to Waste