E-Commerce Blog

WeddingThings is an established ecommerce company that sells the unique gifts wedding guests traditionally take home, as well as other wedding essentials for the perfect wedding such as invitations and bridal-party gifts.

Eugene Mar, vice president of WeddingThings, wants some insight for increasing referrals from search engines and increasing conversions from visitors to customers and he?s requested this site grade. Lets take WeddingThings through our conversion scorecard and see what opportunities exist.

Findability

Qualified prospects must first find your website, and once at your site it must be easy for them to locate the products they are seeking. A broad search for ?wedding favors? does return WeddingThings.com on the first page of Google results, but broader need-based queries such as ?eco friendly wedding favors? or ?wedding reception guest ideas? does not return WeddingThings in the first few pages of Google search results.

When performing these…

Excerpted from:
Conversion Report Card: WeddingThings.com