Combining content optimisation with web analytics allows online marketers to take optimisation to the next level by creating solutions that will improve online performance.
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Closing the loop on web analytics
Brian Clifton is a search and web analytics expert. From 2005, Brian was Google’s Head of Web Analytics for Europe, Middle East and Africa.
He recently left Google to become Senior Strategist for Omega Digital Media. We caught up with Brian to ask him about his experiences at Google, his views on web analytics and his new book.
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Q&A: Brian Clifton on Google and web analytics
Brian Clifton is a search and web analytics expert. From 2005, Brian was Google’s Head of Web Analytics for Europe, Middle East and Africa.
He recently left Google to become Senior Strategist for Omega Digital Media. We caught up with Brian to ask him about his experiences at Google, his views on web analytics and his new book.
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Q&A: Brian Clifton on Google and web analytics
John Wyllie is the global web analytics manager at GE Money
