E-Commerce Blog

If you haven’t done so yet, it may be time to consider adding third-party industry e-newsletter advertising to your marketing mix. Online advertisements can motivate your audience to act. According to a recent engineering trends survey, 87 percent of respondents stated they visited an advertiser’s Web site after viewing an online advertisement — an impressive number. E-newsletter advertising offers a number of benefits that marketers might overlook.

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E-Newsletter Advertising: Three Do’s and Two Don’ts

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty. If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks. Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them. Here are a few insights from trying to stay up with how Web 2.0 is changing how companies interact with prospects and customers.

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Generating Leads in a Web 2.0 World

More consumers than ever are shopping online, but it doesn’t mean they all buy online. Studies show that the Internet influences more than $3 of in-store sales for every dollar spent online. The Internet has given consumers the ability to make more educated purchases and get better deals, but many consumers still prefer to buy a product at a local store. Therefore, retailers need to develop an online marketing strategy that focus not only on selling customers online but also driving them to their retail store.

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5 Tips for Getting E-Shoppers to Click on ‘Buy’

At first, Jon Trainer had visions of retirement. The software developer had created a game that could be played on the Apple iPhone and iPod touch devices, and sales were through the roof. Users of the iPhone couldn’t get enough of the $7.99 “Bullfrog Touch,” which pits a ravenous swampland amphibian against a swarm of invading insects. After two weeks, reality set in. “People moved on,” Trainer says. The number of nifty new software-based games, tools and other pastimes came flooding into the online App Store, elbowing aside early entrants.

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The iPhone Apps Sweepstakes

Yes, I am an angry guy. I yell at other drivers. I roll my eyes when I have to stand in line for more than two minutes. I complain about Wall Street’s greedy executives, out-of-touch politicians, and our local newscast idiots, with their pancake makeup, chiseled cheekbones, and chirpy laughter. Stuff that doesn’t work — especially business technology — is at the top of the list of things that make me angry. Computer equipment and software were the sixth most-complained-about category at the Federal Trade Commission in 2007.

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Again! Tech That Doesn’t Work Won’t Let Us Work