E-Commerce Blog

Steve Jobs may not be sure how much the economic slump will hurt Apple, but he’s clear on this: It won’t be as bad as pessimists predict. And for the first time in eight years, he got on an analyst conference call to discuss quarterly results to make sure the point wasn’t lost on anyone. “We may get buffeted by the waves a bit, but we’ll be fine,” Jobs said on the call, following the release of Apple’s fiscal fourth-quarter results. Evidence of the buffeting may already be showing up. Apple reported $7.9 billion in sales, below the average estimate of analysts.

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Steve Jobs: Apple Will Be ‘Fine’

Ask anyone to describe a hardcore gamer and the image that comes to mind is probably that of a geeky, teenaged, socially awkward male who spends countless hours locked in his bedroom. The notion, however, that men alone rule the gaming realm is as outdated as the Atari 2600. Men, women and children alike have answered the call to play. While the gaming industry has long tailored its approach to gaming for young men and boys, women and girls have been largely left out. “A large part of it is legacy perceptions,” Kimberly Unger told TechNewsWorld.

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Where Are the Video Games Women Really Want?

When it comes to social media ROI, suitable performance metrics have proven to be somewhat elusive. In fact, according to survey data for the new Aberdeen benchmark report, “Social Media Marketing: The Latest Buzz on Word of Mouth,” more than one-third of all companies indicated that a primary reason that they don’t currently engage in social media marketing activities is because they lack suitable performance metrics for evaluating the results.

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Want to Measure Social Media ROI? Pick a Metric

With our present economy, getting wholesale video games distributor discounts is easier. Most wholesalers and distributors are being more flexible in their offers. That’s one of the advantages of buying today. Not only for video games alone, but for the majority of the industries on the internet who are involved in for profits.

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Wholesale Video Games Distributor Discounts - A 2008 Similarity!

In Field Test, Practical eCommerce questions several ecommerce merchants about a given topic. This month’s topic is online video, a powerful but not widely used form of marketing that’s driven by mixed motives in theory and varied results in practice.

Video FAQ’s and product demonstrations can be a conversion-boosters for some merchants, while others may benefit more from social media-driven viral marketing campaigns, a la “Messin’ With Sasquatch”, Will it Blend, or Victoriassecret.com’s fashion show that attracts millions of viewers—many of whom become lingerie and clothing customers.

Video can also be used for “About Us” profiles or customer testimonials, and Flash animations and interactive, animated salespeople can provide a site w…

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Field Test: Video