E-Commerce Blog

Many online stores have begun to include product videos aimed at boosting sales conversions, reducing shopping cart abandonment, and lowering product return rates. But not all product-related videos are the same, and merchants will need some metrics for measuring which videos are, in fact, helping the bottom line.

The video trend makes good sense for ecommerce in general. For example, there is plenty of evidence that potential Internet shoppers are comfortable with online video. Late last year, comScore found that nearly 85 percent of U.S. Internet users had watched online video. But marketers should be careful. Product videos that do nothing more than show still images set to music could be off-putting.

What’s more, Forrester Researc…

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The Metrics for Video Success

Adding product reviews to your ecommerce site will boost sales, drive additional traffic, and help you optimize your product catalog.

In 2007, when PETCO added customer product reviews to its site, this purveyor of pet products enjoyed a 49 percent increase in sales conversions for its top rated products, according to a published report. What’s more, shoppers that used the product reviews spent some 40 percent more than other customers.

But not all customer review systems are the same. As a merchant, you want to choose a review solution that fits your business and your budget while providing the sorts of review features that increase sales, grow site traffic, and make the most of the products that you sell.

RateVoice is a social produ…

Originally posted here:
The PEC Review: RateVoice Offers Product Reviews with Social Twist

Product-oriented videos help shoppers understand what they are buying, reduce shopping cart abandonment, and boost conversion rates by as much as 30 percent.

Perhaps because of these reasons, ecommerce video is increasingly popular. Forrester Research, for example, estimated that 65 percent of the top 50 Internet retailers are already using product video on their sites. What’s more, perhaps, as many as 40 percent of small-to-midsized merchants intend to add video this year. So having at least some videos on your site may soon be almost a requirement, if your business is going to stay competitive.

Adding Video Is Not Hard

Fortunately, adding product video is not a huge challenge. In its simplest form, it is no more difficult than addin…

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Putting Video On Your Ecommerce Site, A Webinar Preview

Ecommerce videos drive sales. Lars Hundley, president of Clean Air Gardening, is confident of that.

“We typically get up to a 20 percent increase in conversion rate on products that have a video, and also a lower return rate at the same time. It’s hard to put an exact dollar amount on it, but I would say that the videos have made a substantial difference by increasing our traffic, our conversion rate, and our sales.“

Justin Foster, founder of the Video Commerce Consortium, recently spoke at the Shop.Org annual summit and asked approximately 500 attendees, “Who believes online video is an effective way to sell products online or persuade shoppers to buy?” Foster says nearly all attendees raised their hands.

But there’s a gap betwe…

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Ecommerce Know-How: Product Videos Easy to Produce, Inexpensive

How would you distinguish a good merchant account provider from one that is not. Here’s exactly what you need to know about the better one.

Read the original:
What a Good Merchant Account Provider Is