E-Commerce Blog

I get called by online retailers very frequently who have done significant work in SEO, are driving quite a bit of traffic to their website, but seem to have hit a wall in increasing the revenue. They are baffled that despite all the good work in SEO and online marketing, they are unable to maintain a healthy conversion rate. The one factor that often results in a low conversion rate is site usability. In other words: Are visitors able to effectively navigate to find what they are looking for and then finally buy the product, once they are on your site?

Imagine walking into a store in the offline world. You see clutter everywhere. The only thing that is clearly visible is an exit sign. No matter how good the pricing is, you are like…

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Top Ten Low Cost Ways to Improve Site Usability

Christian Book Distributors (CBD) and its website, ChristianBook.com, has become largest catalog and online seller of Christian books and products in the world. Two teenaged brothers, Ray and Steve Hendrickson, founded it in 1978, in Massachusetts.

The brothers launched the company, according to its website, around three basic ideas that all had to do with value. First, the company wanted to sell Christian products that it believed would have value in people’s lives. Second, it wanted to sell those products at a discount, providing economic value. And third, CBD wanted to provide excellent customer service, which it deemed would be a value to its customers.

With such clear values, I suspected that my shopping experience at ChristianBoo…

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The Shopping Experience: ChristianBook.com Needs Breadcrumbs

Everyone knows of Apple, Inc’s famous Macintosh, iPods and iPhone as boutique consumer electronics items; if you’re one of the Apple cognoscenti, you buy them, and if you think of them as overpriced items, you probably mock them. If you’re doing product engineering or web site development, there’s a lot you can learn from them.

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Importance of Usability and Product Development

I had my attention drawn recently to Jakob Nielsen