E-Commerce Blog

Marketing around the Olympics used to be like a 100-meter cakewalk. You’d pay a gazillion dollars to the International Olympic Committee, then pay a gazillion more to brag like heck about it on TV and in print ads. That was then. This is now: Add on a multi-pronged digital ad strategy that feeds on megabuzz. It must touch all the hot buttons from the hippest social-networking sites to the coolest blogs to the cell phones of those most coveted by marketers — trendsetters ages 18 to 26.

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Olympics Marketing Battle Cry: Viral, Social, Digital

Yahoo, HP and Intel are collaborating on an ambitious research endeavor called “Cloud Computing Test Bed” — designed to support cloud computing research and education at universities. Users will be able to develop and test software, data center management, and hardware associated with cloud computing on this large-scale grid. The three companies are partnering with the Infocomm Development Authority of Singapore, the University of Illinois at Urbana-Champaign and the Karlsruhe Institute of Technology in Germany on the project.

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Yahoo, HP, Intel Give Ivory Towers a Stairway to the Cloud

At first it seemed like ordinary shoplifting — stuffing a few pairs of jeans into an oversize bag and walking out of the store. But the thieves got bolder. They began showing up in groups of five or six in the middle of the day, spraying store clerks with mace and knocking customers out of the way as they gathered armfuls of clothes. Sometimes they tossed a brick through the glass. Sometimes they drove a truck through the front door. The thieves aren’t looking for just any kind of jeans. They’re snatching high-end designer duds that sell for $150 to $350.

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Smash, Grab, Then Make a Killing Online

The towering role of Steve Jobs at Apple was underscored this week when concerns about his health contributed to a sudden plunge in the company’s stock. Apple shares recovered significantly on Tuesday, but Wall Street’s worries spotlight the enormous importance of Jobs to Apple and spur questions about the company’s responsibility to address the recurring rumors regarding his health. For weeks, analysts and investors have been jittery about why the Apple chief executive appeared gaunt at the company’s annual developers’ conference in June.

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Conjecture About Jobs’ Health Weighs Down Apple Stock

The company that pioneered the concept of skipping past television commercials is now introducing a new kind of TV-based advertising. TiVo has joined forces with Amazon to create an interactive system that will let viewers buy products featured on TV shows — right from their remotes. TiVo Product Purchase will present options on the screen and give users the opportunity to order without interrupting the program. Think of it this way: If you’re watching “Oprah” and her guest is an author, the book he wrote might pop up on-screen.

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TiVo, Amazon Put a Little ‘Buy Buy’ in the ‘Boop Boop’