E-Commerce Blog

Trigger marketing is the next step for the critical ecommerce function of automated email communications. While traditional automated emails follow newsletter sign-ups and orders, trigger marketing sends emails for other events such as particular search patterns, customer birthdays, holidays, or related products.

“No matter what the ecommerce niche or industry, we all do too many jobs and we all need to get more relevant to when we touch into the lives of our consumer,” says Dylan Boyd, vice president of sales and strategy for eROI, an email marketing and interactive agency in Portland, Ore. “That’s what trigger email is all about.”

Venders Are Working to Make Trigger Marketing Easier

There are multitudes of email-marketing service an…

Trigger-Based Email Marketing Improves Sales and Customer Experience

For executives like Braden Hoeppner, director of web sales for optical store Coastalcontacts.com, today’s web widgets are a fast and easy way improve customer service and create interest.

Thanks to the widget behind Coastalcontacts.com’s “Tell a friend” link, “we got more features than we would have initially introduced ourselves,” Hoeppner said, “and we were able to do it a lot more quickly.”

Instead of going to an email page, Coastal Contact’s link opens a pop-up box called Social Notes, created by a San Francisco-based marketing-communications company, PopularMedia, Inc. The free Social Notes widget lets users email the page to a friend; post the page to their Facebook, MySpace or Bebo user profile; post it to one of several popular…

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Web Widgets Come Of Age For Ecommerce Sites

I went on a hike this weekend and it was a lot of fun—until the next day when I began to feel as if I had participated in something more like a death march. My leg muscles were so sore, it was tough to trek through the grocery store in search of ibuprofen. In honor of my pain (it’s my own fault—too much time at the desk), I’ve chosen Icewraps.net as the recipient of this month’s SEO Report Card.

The website, designed with icy blue tones, offers “ice packs and heating pads [to] treat your leg pain, elbow joint pain, hip pain, knee pain, foot pain or arthritis pain!” Great keyword placement there, though heating pads don’t seem to be congruent with ice wraps. That’s not necessarily an SEO issue, though, so let’s take a look at…

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SEO Report Card: Icewraps.net

Ecommerce has been the great equalizer for retailers—a small book store in Iowa can oftentimes compete with Barnes & Noble, Borders, and Amazon for customers in New York, Los Angeles, Chicago or the world, but equality isn’t always good. There are times when it’s good to have a competitive edge (inequality), and if you act fast this could be one of those times.

MarketingSherpa, one of the Internet’s most reputable marketing sites, has offered up seven tactics for boosting online banner-ad response rates.
MarketingSherpa’s findings are based on a survey the firm conducted. These findings generally show “how seven design elements have an impact on the effectiveness of online advertising,” especially as compared to response rates for …

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Seven Tactics to Boost Online Banner-ad Response Rates

As search engines have gotten better at discovering web content in many forms, manually submitting to them has become less of a focus. But content and distribution platforms continue to expand, and as they do so, the need for manual search engine submission remains an important, if changing, option.

Of course, Google is still the king of search engines (some would even say the whole game, but I’m not one of them), and making sure that the search king sees all the attributes of an ecommerce website is important. To that end, it’s a good idea for ecommerce web masters and website owners to understand—and hopefully take advantage of—the changes Google recently made to its content submission webpage.

Google already offered many submission …

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Boost Sales with Google SEO Tools