E-Commerce Blog

One of the hallmarks of CRM is that its footprint keeps expanding. I think part of the reason is that we have taken to lumping everything that is not a back-office application area into CRM. In fact, some people are even using front office interchangeably with CRM these days, myself included. I am of the opinion that CRM should cast a big shadow because there are so many things that we do in the front office that have not been automated and because CRM vendors like Salesforce.com have taken a lead in application development.

Excerpt from:
CRM’s Big Shadow

As more buyers and sellers look to the Web and as other parties in the real estate value chain move to Web-enabled business software platforms, the real estate industry has begun to embrace CRM as a sales tool. While enterprise-level leaders such as Oracle and SAP don’t have specific CRM offerings for real estate agents, they do offer real estate management tools for their clientele. Meanwhile, development and growing use of Software as a Service CRM solutions is beginning to change the competitive landscape, and the way real estate agencies manage their sales and work forces.

View original post here:
Real Estate Discovers CRM, Part 2: Trying Out the Tools

Security software vendor PC Tools has watched the rise of two cause-and-effect security factors in the Mac OS X world — first, the growing popularity of Macs along with increasing market share, and second, the accompanying attention of malware that’s targeted directly at Mac users. Consequently, PC Tools has launched a beta edition of iAntiVirus, a new antivirus and antispyware tool designed specifically for Mac OS X. While the Mac maintains an industry-leading reputation for being generally healthy, some troubling Mac-focused security vulnerabilities have recently come to light.

See the rest here:
PC Tools Offers Sentry for Mac Security

Lately I have been working on a keynote speech that I need to deliver in a few weeks, and in the process of doing my research, I came across some very interesting ideas that fit in well with my research focus. In the last half of the 20th century, a number of thinkers became increasingly dissatisfied with the classical model of economics and began looking for an explanation that better represented the facts that they saw daily. One of the biggest issues staring economists in the face was the idea that economic systems don’t always seek equilibrium.

The rest is here:
Welcome to the Know-How Era

Daily pay-per-click management routine is not a lot of fun. Thankfully, there are a few tools out there that make the work much more efficient and allow search engine marketing professionals to look at the big picture. Below is a list of software tools that every pay-per-click account owner should consider.

AdWords Editor
Google.com/intl/en/adwordseditor/

AdWords Editor is Google’s campaign management application. It’s free, and it makes AdWords account updates a piece of cake. You are able to make adjustments to the account, except for a few recently-released AdWords features, through this desktop application and then post all changes to the live account.

It is easy to move around keywords, ads, ad groups and even entire campaigns using AdWords Editor. Additionally, an Excel-friendly export feature is available for all of you spreadsheet lovers.

PPC Keyword Generator
Highdots.com/ppc-keyword-generator/

PPC Keyword Generator is also free. It is an easy to…

Credit:
Pay-Per-Click Tools Improve Productivity