E-Commerce Blog

How many times has this happened? You compose a blog post, usually in a hurry, then hit the submit button, only to read it later and wonder how in the heck you missed what is a glaring error. I am the world?s worst.
Years ago, a veteran magazine editor gave me this advice, ?Never edit your own stuff.? It?s advice which, when possible, I?ve taken to heart. The only problem is, how many of us are in a position to have another person, preferably an editor, proof our copy? In lieu of that, here are some blog copywriting tips I?ve picked up along the way that can almost guarantee that what I intended to say is what I actually said.

* Use spellcheck. That?s a no-brainer, right? If you?re posting on a personal blog, it might not be such an issue, but if you?re blogging for business, I think correctly spelled words along with the use of proper grammar is a non-negotiable. Nevertheless, as obvious as this might seem, I suspect the spellcheck icon in the editing…

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Never Edit Your Own Stuff

WeddingThings is an established ecommerce company that sells the unique gifts wedding guests traditionally take home, as well as other wedding essentials for the perfect wedding such as invitations and bridal-party gifts.

Eugene Mar, vice president of WeddingThings, wants some insight for increasing referrals from search engines and increasing conversions from visitors to customers and he?s requested this site grade. Lets take WeddingThings through our conversion scorecard and see what opportunities exist.

Findability

Qualified prospects must first find your website, and once at your site it must be easy for them to locate the products they are seeking. A broad search for ?wedding favors? does return WeddingThings.com on the first page of Google results, but broader need-based queries such as ?eco friendly wedding favors? or ?wedding reception guest ideas? does not return WeddingThings in the first few pages of Google search results.

When performing these…

Excerpted from:
Conversion Report Card: WeddingThings.com

In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month?s topic is order management software.

The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, MuttMart; Chris Stump, Only Hammocks; Mike Feiman, PoolDawg; Dan Stewart, Xtreme Diesel Performance; Cindy Barrileaux, Write Your Best; Claudette Cyr, Gear-Source; Kristen Taylor, Juvie; Jeff Muchnik, RedBox Tools; Kara English, Candles & Such.

PeC: Do you use any form of order management software?
Field Tester 1: No.
Field Tester 2: Yes.
Field Tester 3: Yes.

PeC: What brand do you use?
Field Tester 1: N/A.
Field Tester 2: NetSuite.
Field Tester 3: Zoovy Order Manager.

PeC: What shopping cart and accounting software do you use?
Field Tester 1: I use CKGold for my shopping cart and QuickBooks for Mac for accounting.
Field Tester 2: We?re using NetSuite for accounting. Our…

Read the rest here:
Field Test: Order Management Software, Part One Of Three

Ecommerce merchants looking for additional sales channels might want to consider niche auction and marketplace sites.

There are many niche auction sites owing to the fact that most anyone can create one, just like most anyone can open an eBay account or start an ecommerce store. In fact, to assist people in creating online auction sites, different companies, such as Createauction.com and Instantauctionsites.com, offer auction startup software. Getting buyers to come to a new site can be extremely difficult, though. Merchants should factor in the size of the site?s buyer base before they start selling on it.

In theory, niche sites should be a helpful solution for many ecommerce merchants. Instead of trying to cross-sell to the mass consumer population on auction giants like eBay, niche sites bring products to a group of customers interested specifically in that market. Sellers have the advantage of marketing to a community of buyers who are presumably just as interested in…

See the rest here:
Niche Marketplace Sites Worth Considering

Name: Steve Delgado, Marketing Director
Company: Arial Software

In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Steve Delgado, Marketing Director of Arial Software, a company that produces email marketing software and solutions.

Copyblogger.com

The king of copywriting tips for online marketing success. Sometimes short. Sometimes sweet. Sometimes sassy. Always succinct. Copyblogger is a blog for the writer?s writer (defined as the marketing writer who spends the time tweaking the message, reviewing results, then tweaking the message again). This is the person in your company who is always looking for a better way to say it. Of special note: Try the free report called ?Teaching Sells.?

Sethgodin.typepad.com

Marketing guru and Google darling Seth Godin continues to post fresh marketing wisdom with an entrepreneurial twist. Always the promoter of change, Godin?s posts can range from a 36-item pre-…

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Bloglist: Steve Delgado With Arial Software