E-Commerce Blog

Google and Yahoo are so well established in my daily Internet search routine that I wasn’t expecting to find anything new with a beta engine from a start-up search company. But ubExact had more than one pleasant surprise in how it lets users search. ubExact launched its beta on Sept. 2 after spending much of its first year designing the search platform and loading a database of information and vendor links keyed to Metro Service Areas around the nation. That process will continue for some time until the end of phase one.

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ubExact Gives Search a Little More Personality

If you haven’t done so yet, it may be time to consider adding third-party industry e-newsletter advertising to your marketing mix. Online advertisements can motivate your audience to act. According to a recent engineering trends survey, 87 percent of respondents stated they visited an advertiser’s Web site after viewing an online advertisement — an impressive number. E-newsletter advertising offers a number of benefits that marketers might overlook.

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E-Newsletter Advertising: Three Do’s and Two Don’ts

After watching the first presidential debate, one person on that stage clearly showcased the leadership, focus and bipartisan attitude the U.S. needs to turn itself around. Unfortunately, Jim Lehrer isn’t actually running, so it didn’t help my own decision process much, and I remain decisively undecided at the moment. In watching the bailout last week, it became clear that tech is clearly at risk, and I was struck by the reality that were the U.S. a company, the CEO, CFO and chairman of the board (Speaker of the House) would likely have all been, and should have been, fired.

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Schwarzenegger for President?

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty. If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks. Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them. Here are a few insights from trying to stay up with how Web 2.0 is changing how companies interact with prospects and customers.

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Generating Leads in a Web 2.0 World

More consumers than ever are shopping online, but it doesn’t mean they all buy online. Studies show that the Internet influences more than $3 of in-store sales for every dollar spent online. The Internet has given consumers the ability to make more educated purchases and get better deals, but many consumers still prefer to buy a product at a local store. Therefore, retailers need to develop an online marketing strategy that focus not only on selling customers online but also driving them to their retail store.

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5 Tips for Getting E-Shoppers to Click on ‘Buy’