E-Commerce Blog

Driving organic search traffic and sales through multinational search engine optimization requires a fusion of keyword relevance and geo-targeting to send location relevance signals. The search engines have to decipher a site’s geo-targeting signals to deliver the right page in the right language with the right SKUs, pricing, currency and availability. Optimizing the geo-targeting signals a site sends is critical to driving organic search traffic and sales in multiple countries.

Consider a searcher in the U.K. who wants to buy a toy for her daughter’s birthday. She searches Google U.K. for “dolls house.” Along with her query, the searcher is unconsciously sending location signals that the search is coming from a U.K.-based IP address an…

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SEO: Grow Multinational Sales With Geo-targeting “Signals”

Many small- to medium-sized online retailers are entrepreneurial companies. Their owners and employees often have diverse responsibilities, and it is common for a single person to handle multiple tasks, such as customer service, email marketing, order processing and website design.

Unfortunately, not everyone is able to simultaneously be a great retail marketer, shipping clerk, and coding guru. This means that site development and site performance can suffer.

LABjs (”Loading and Blocking JavaScript”) is a free-to-use JavaScript, designed to improve site performance. And LABjs is easy enough to use that even merchants with a limited understanding of HTML will be able to implement it.

Depending on how many JavaScripts your site is load…

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The PEC Review: LABjs for Better Site Performance

Visual search is a new technology that’s likely to impact the mobile commerce space. It allows mobile users to snap pictures of just about anything on their devices and then search for relevant online content based on the photo itself.

This technology is useful for mobile users who are on the go and seeking certain qualities in a product without knowing or caring about the brand name. For example, someone with an iPhone could see a shirt in a store and want to search for shirts with similar aesthetics. One person might describe a pattern in a shirt differently than another.

Google Goggles

Google is not the first to utilize mobile search, but it does provide Android users with access to the largest image database. Android users can u…

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Visual Search to Grow with Mobile Commerce

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the March 2010 installment of “Great Ecommerce Ideas.”

“Add to Cart” vs. “Buy”

“Use phrases like ‘Add to Cart’ on your buttons rather than phrases like ‘Buy.’ Consumers don’t like commitment. It is like saying ‘Will you go on a date with me?’ versus ‘Will you marry me?’ You are more likely to say yes to the date because less commitment is required.”

Stephanie Leffler
CEO
Juggle.com

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Watch PPC Metrics Weekly

“If pay-per-click advertising (PPC) is part of your marketing strategy, establish a set of core performance indicators and pay attention to those metrics o…

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Ten Great Ecommerce Ideas for March 2010

While it is true mobile devices are generating more web traffic, merchants should be aware of the demographics of mobile users and the products they are buying.

Surveys taken in early 2010 have similar results in the age breakdown of mobile users. One survey by Retrevo, a shopping comparison site for electronics, provides a useful cross-section of the mobile market.

In addition to the usual price-by-price shopping comparison tool, Retrevo has other useful features. It implemented an SMS price comparison tool called RetrevoQ in November 2009. This allows users to text Retrevo for product information while they are in the store and considering a purchase.

We spoke with Retrevo’s co-founder and vice president of marketing, Manish Ra…

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Mobile Commerce Appeals to Young Adults