E-Commerce Blog

There are currently more than 270 million cellphone users in the U.S., and 82 percent of them never leave home without them, according to a recent study. With that many people walking around with mobile phones, it is time to get smart about mobile marketing efforts and engage customers via their favorite outlet. In recent years, restaurants and retailers have started using mobile technologies to drive sales. By simply adding an interactive SMS messaging campaign to existing marketing campaigns, they found a new way to engage with customers.

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Marketing to the Ubiquitous Cellphone

It’s important to keep the story of eService in mind when thinking about social media’s role over the past few years in reshaping the ways customers interact with brands. Undoubtedly, the influence of social channels has been at least as profound — and perhaps even more profound — than that of eService. With social networks, forums, blogs and so on, customers now possess powerful, public channels for voicing their opinions, crowdsourcing and, ultimately, exercising their influence over how brands are perceived. Businesses are no longer in complete control of their images.

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The Social Piece of the Customer Service Puzzle

Google announced on Monday that Google Voice users can retain their existing mobile phone numbers when setting up an account instead of having to receive a new phone number for the service. “Google Voice is all about enabling choice,” product manager Pierre Lebeau said in a post on the Google Voice blog. However, that choice is restricted — consumers who decide to use their own mobile phone numbers with Google Voice will miss out on several features, including call screening and blocking, as well as conference calling.

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The Google Voice Choice: Keep Your Number or Get More Features