E-Commerce Blog

There are more than 500 online shopping carts. And each week we feature one, interviewing both the cart’s developer and a customer. “Cart of the Week” is not a review or an evaluation, but rather an opportunity to learn about a shopping cart from the people who build it and use it.

This week, we’ll hear from Mitchell Harper, co-founder and product marketing manager for Interspire, the company behind BigCommerce online shopping cart. Interspire’s North American headquarters are in Austin, Texas, with engineering teams located in Sydney, Australia and London, England.

“BigCommerce is the SaaS [software as a service] version of our licensed ecommerce platform, Interspire Shopping Cart,” said Harper.

The company launched BigCommerce in S…

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Cart of the Week: BigCommerce

Deciding what to do about the explosive growth of mobile traffic can be difficult. That’s why we’re bringing you some of our picks for the best of the mobile web, with mobile-optimized sites that bring a unique and useful experience for users. Some of these sites are from large retailers, but the sites exhibit features and design structures that could be emulated by smaller merchants. So, before you go off and design your own mobile site, have a look at some good examples of what is already out there.

Note that we’ve provided mobile screen captures, below, for the examples we cite. You can also load the examples into your own mobile Internet device, of course, or absent that you can use a mobile simulator in a traditional browser, such…

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Mobile Commerce: Four Good Examples

Driving organic search traffic and sales through multinational search engine optimization requires a fusion of keyword relevance and geo-targeting to send location relevance signals. The search engines have to decipher a site’s geo-targeting signals to deliver the right page in the right language with the right SKUs, pricing, currency and availability. Optimizing the geo-targeting signals a site sends is critical to driving organic search traffic and sales in multiple countries.

Consider a searcher in the U.K. who wants to buy a toy for her daughter’s birthday. She searches Google U.K. for “dolls house.” Along with her query, the searcher is unconsciously sending location signals that the search is coming from a U.K.-based IP address an…

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SEO: Grow Multinational Sales With Geo-targeting “Signals”

Many experts predict that mobile commerce will eventually exceed traditional website sales. We wonder how many ecommerce sites are already optimized for mobile devices; and we’re curious what your view of mobile commerce really is. The goal of this month’s Practical eCommerce survey is to learn what readers think about the usefulness of mobile web devices and to predict their future use in ecommerce.

The March survey consists of four questions that seek your views on mobile web devices. We want to know if your business will likely be materially impacted by mobile commerce in the future, and whether your site is already optimized for mobile devices. We wonder if you use an iPhone, a Blackberry, or any other mobile web device. And, we won…

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Take the Survey: Is Your Website Mobile Optimized?

Editor’s Note: This is our monthly installment of “Everything Google,” a feature on products and services from Google that can help ecommerce merchants. The author is Bill Hartzer, the owner of BillHartzer.com, a SEO, pay-per-click and ecommerce consulting firm in Dallas.

Google Product Search is a price comparison service. Users can search for retail products and the search results then list vendors selling those items. The search results include photos, prices and links to the vendors’ ecommerce sites. Google does not charge any fees for listings; it makes no commission on the sales of the products, and it doesn’t accept payment for products to show up first. Google first launched its product comparison service in 2002 under the nam…

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Google Product Search: Creating a Data Feed