E-Commerce Blog

More consumers than ever are shopping online, but it doesn’t mean they all buy online. Studies show that the Internet influences more than $3 of in-store sales for every dollar spent online. The Internet has given consumers the ability to make more educated purchases and get better deals, but many consumers still prefer to buy a product at a local store. Therefore, retailers need to develop an online marketing strategy that focus not only on selling customers online but also driving them to their retail store.

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5 Tips for Getting E-Shoppers to Click on ‘Buy’

This article takes a look at some of the basics of e-commerce usability that should be followed by all designers when coming up with an online shop prototype. If these are followed it should allow users of your e-commerce project to successfully arrive and pay for what they came for.

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E-Commerce Usability Basics

“No scripts, no teleprompter here, no real structure and no Britney Spears,” says anchor Heather Nauert on a Sept. 25 edition of Fox News Channel’s “Strategy Room.” Then again, who needs Spears when you’ve got five stunning examples of Fox’s now-famous efforts to recruit attractive females, all sitting around a table chatting with much energy about Congressional efforts to bail out the country’s economy. Another point that Fox’s new show has in common with the former teen pop star: It hopes to scale new heights of popularity thanks to the Internet.

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Attention News Networks: The Web Is Not TV

Google said the United States has a very real opportunity to transform its economy from one running on fossil fuels to one largely based on clean energy — and to make it happen, Google is pitching a $4.4 trillion proposal that outlines how it can be done by 2030. By spending $4.4 trillion on building clean energy production and infrastructure, Google also forecasts a net savings of $1 trillion over the 22-year life of the plan. Admittedly, the numbers sound good on paper, but they might not hold up over the course of two decades.

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Google Pushes $4.4T Dream to Green Up US Energy

Take-Two Interactive Software, maker of the immensely popular “Grand Theft Auto” video game series, has decided to remain independent after resisting Electronic Arts’ persistent acquisition efforts over the past few months. Take-Two reportedly had engaged in discussions with other interested video game software makers as well. The New York-based company, which also has a popular line of sports titles such as “College Hoops 2K8,” “NBA 2K9″ and “NHL 2K9,” announced its decision to go it alone on Thursday.

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No Partners-in-Crime for Take-Two