Any notion that Christmas will be cancelled this year has been greatly exaggerated, according to the 14th Annual Christmas Retail Survey from Deloitte.
The global auditor and advisory firm reports that for most of the UK population, the economic downturn will not be getting in the way of Christmas, with 57% of
Any notion that Christmas will be cancelled this year has been greatly exaggerated, according to the 14th Annual Christmas Retail Survey from Deloitte.
The global auditor and advisory firm reports that for most of the UK population, the economic downturn will not be getting in the way of Christmas, with 57% of
Many ecommerce merchants rely on email marketing to communicate with their customers. Constant Contact is, perhaps, the largest self-service email marketing firm and Practical eCommerce recently spoke with Constant Contact’s CEO, Gail Goodman, about the slow economy, email marketing, and how merchants should respond to it.
PeC: With the economy slowing down, how should merchants be looking at email marketing right now?
Goodman:What we’re really recommending is that the number one thing businesses can do to make sure they come through this economic downturn is hang on to their customers, and if you haven’t started building your customer list both online and offline, this is a great time to start because communicating with your customers…
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Constant Contact CEO Gail Goodman: Marketing in a Down Economy
Economic anxiety and a lack of insight have prompted some online retailers to slash their advertising budgets. However, when fewer of your competitors are investing in advertising, you can step up and command a market, improving sales now and in the long term.
In a notable study that is still taught in MBA schools, McGraw-Hill and the American Business Press analyzed the advertising habits of 600 companies during the 1981-to-1982 recession and the subsequent three years. The study found that by 1985 sales for companies that aggressively advertised during the recession had risen 256 percent over their ad-cutting competitors and peers. The more aggressive companies had dominated the market, captured more customers, and retained those cust…
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Advertising in Recession Leads to Competitive Advantage
Naked Wines launched this week, offering an alternative model of buying wine online, by connecting winemakers directly to customers.
In theory, this will reduce the winemakers’ marketing and distribution costs and allow customers to get quality wines at reasonable prices. So how does the website shape up?
