E-Commerce Blog

As more buyers and sellers look to the Web and as other parties in the real estate value chain move to Web-enabled business software platforms, the real estate industry has begun to embrace CRM as a sales tool. While enterprise-level leaders such as Oracle and SAP don’t have specific CRM offerings for real estate agents, they do offer real estate management tools for their clientele. Meanwhile, development and growing use of Software as a Service CRM solutions is beginning to change the competitive landscape, and the way real estate agencies manage their sales and work forces.

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Real Estate Discovers CRM, Part 2: Trying Out the Tools

Salesforce.com was created during cloudy economic times, and its business model — per-user, per-seat pricing when the market offered nothing but million-dollar enterprise-based pricing — took off precisely for that reason. Now the company, which has since remade itself into an enterprise class vendor that is still available at moderate enough pricing, is reaping the benefits of its original case to business as the economy worsens. For the fiscal first quarter, Salesforce.com reported net income of $9.6 million, or 8 cents a share.

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Economic Woes Bode Well for Salesforce.com