Are you making the most of your website shopping cart subscription? You may be aware of all of the cool features and how easy they make it to link products to your website, but now there are many new bells and whistles to help you to compete in the same league as “the big boys.”
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Website Shopping Carts - Are You Using All the Features?
Four years ago, what is now Speridian Technologies was a one-man operation whose first-year revenues — less than $40,000 — wouldn’t have grabbed any headlines. However, by the end of 2007, the software consulting firm had grown to a global company, headquartered in Albuquerque, N.M., with offices in India and Dubai, U.A.E., 75 employees, a customer list that includes Presbyterian Healthcare Services, Charles Schwab and H&R Block, and revenues of $4.7 million — making it the fastest growing company with revenues under $10 million in the 2007 New Mexico Flying 40.
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Speridian Technologies: Do One Thing Well
Folica.com is an online beauty retailer that is achieving success through the implementation of a unique business model that includes ecommerce, branded product development and online community. The site has evolved from a relatively small e-retail catalogue to a rather large site with a wide range of product classifications and categories. Customer reviews have played a crucial role in growing the business in the face of such beauty behemoths as Avon, Sephora and Mary Kay. Staff of Folica.com requested this site review.
Obtaining online customers involves two key steps. First, you need to attract the right prospects to your site, then you need to convert these prospects into loyal and happy customers. Let’s see how Folica.com does.
Findability
Qualified prospects must first find your website, and once at your site, it must be easy for them to locate the products they are seeking.
We conducted a range of relevant searches in Google. The site ranked very well for common…
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Conversion Report Card: Folica.com
“Lessons Learned” is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we’ve asked Allan Regenbaum, owner of Keylan, Inc., a company that sells cookware, coffee machines and fitness products online. Keylan, Inc. is 12 years old and based in Atlanta. It has two employees, Regenbaum and his wife Robyn, with an annual revenue approaching $1 million. It offers about 200 products. Here we give you Regenbaum’s experiences and suggestions.
On general advice for ecommerce merchants
“People like to speak to other people. Customers yearn to speak to someone with good product knowledge. They are tired of minimum wage, gum-chewing salespeople who have zero product knowledge. Compete in areas where Amazon.com cannot, for example where just being there to explain the product to the client is a unique differentiator. For high-ticket items, I think the web is going to be used more and more to push customers to call…
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Lessons Learned: Scanpancookware.com Owner Allan Regenbaum
How often do you find a classical musician who is not only a virtuoso on his or her appointed instrument, but who demonstrates Internet marketing virtuosity as well? Allow me to introduce you to classical pianist Grace Nikae (Gracenikae.com). From looking at her website, it’s obvious the piano is not the only keyboard Grace spends time on. Her site is a convergence of standard web content, social media and ecommerce.
Blog/email newsletter: a two-part invention
I’ve long been a fan of using a blog in concert (yes, pun intended) with email, a more traditional form of marketing. The combination works as well together as two skilled hands playing two parts on a Bach composition. Grace utilizes this approach on her site.
While I’ve yet to receive a newsletter to determine whether it’s simply repurposed blog content (think Feedblitz) or something else altogether, the fact that she offers two forms of media to appeal to different audiences is a communications strategy worth…
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A Social Media Symphony
