E-Commerce Blog

Most pay-per-click advertisers are familiar by now with concept of the PPC Quality Score. Advertisers running on the major search engines may think that the variables that Google looks at are the same as those at Yahoo!. Both Google?s Quality Score and Yahoo!?s Quality Index aim to provide a richer user experience for searchers. But advertisers that optimize their Yahoo! Sponsored Search accounts apart from their Google accounts can reap the benefit of a lower minimum bid and a lower cost per click.

Quality Index, in the simplest sense, is Yahoo!?s relevancy measure of a sponsored search ad. Yahoo! assigns a Quality Index to each ad group and each text ad to determine your minimum bid and cost per click. While landing page quality and overall keyword competitiveness are factors in Yahoo!?s Quality Index, the most important factor is your ad?s click through rate (CTR). Here are some quick tips to improve your CTR and Yahoo! Quality Index:

Establish a market-to-message…

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Improving Your Yahoo! Quality Index Score