Dr. J?s Pet Project
Thursday, July 10th, 2008To be honest, it was a little embarrassing to be the daughter of an entrepreneur who was trying to start up a mail order livestock supply business back in 1975.
Ruth Jeffers was a little girl when her dad, Dr. Keith Jeffers, decided to provide a higher level of service to his cattle clients around Springfield, Missouri, and launch a livestock supplies catalog.
?When by grandfather died we moved from St. Louis to the ranch in Southwest, Missouri,? Ruth explains. ?Dad started selling cattle. He was always hard working and extremely honest and he became the world?s largest cattle dealer. The he started selling livestock supplies out of our basement to the people who were buying cattle from us.?
That doesn?t seem to embarrassing. But there is more.
Jeffers: As kids my sister and I were totally embarrassed because we had to answer our home phone, ?Thank you for calling Jeffers, this is Ruth, may I help you.? We also had to collect empty boxes that we could use…
