Posts Tagged ‘online-strategy’
Monday, May 12th, 2008
Brian Clifton is a search and web analytics expert. From 2005, Brian was Google’s Head of Web Analytics for Europe, Middle East and Africa.
He recently left Google to become Senior Strategist for Omega Digital Media. We caught up with Brian to ask him about his experiences at Google, his views on web analytics and his new book.
Credit:
Q&A: Brian Clifton on Google and web analytics
Tags: accessibility, analytics, brian, brian-clifton, e-commerce, google, home, marketing, monitoring, news, online-customer, online-strategy, research, search, search-engine, service, training, web-analytics
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Friday, May 2nd, 2008
No matter how successful an e-commerce site is, there are often ways in which a site can be improved to maintain its appeal to customers and maximise conversions.
We have looked at M&S, Amazon and Tesco already, now we take a look at Next to see what improvements could be made to their website…
Read more here:
10 things Next.co.uk can do better online
Tags: accessibility, advertising, amazon, checkout, customer, design, e-commerce, events, home, management, marketing, news, online-customer, online-strategy, research, search, search-engine, training
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Tuesday, April 29th, 2008
John Wyllie is the global web analytics manager at GE Money
Tags: accessibility, advertising, analytics, e-commerce, financial, google, home, marketing, money, news, omniture, online-customer, online-strategy, research, search-engine, training, web-analytics, wyllie-on-web
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Monday, April 28th, 2008
Dela Quist explains how new ways of measuring email performance can boost ROI and give you a new perspective on your email strategy. Find out how customer-based metrics could transform your campaigns.
See the original post here:
Tags: accessibility, advertising, analytics, comparison, e-commerce, home, internet, management, marketing, monitoring, news, online-customer, online-strategy, research, search-engine, time-for-new, training
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Tuesday, April 15th, 2008
Whether you are a new entrant to e-tail or an old hand with large sales volumes, the right content optimisation strategy is vital in order to effectively leverage multivariate testing tools within your organisation.
Read the original here:
Optimising e-tail for all sorts
Tags: accessibility, advertising, analytics, comparison, content-management, e-commerce, home, internet, management, marketing, monitoring, news, online-customer, online-strategy, research, right, search-engine, training
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