E-Commerce Blog

Anyone on the internet who is having an online business will definitely be selling something or giving some service in exchange of some amount of money which they charge for respective products. When it comes to online payments there are a lot of different factors that must consider taking care of because its online business and all these factors show how much you are giving comfort to your clients and potential customers. It will be necessary for you to continue your online business successfully.

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How to Deal With Online Payments in Your Online Business

Without a safe, reliable means of processing payments, there would be no ecommerce. So it is not a surprise that managing payments and securing credit card and customer information is a major concern for online retailers.

Braintree Payment Solutions offers merchants a complete electronic payment service that quickly processes payments and keeps customer data secure, in most cases slashing a merchant’s payment card industry (PCI) compliance costs by 90 percent or more, according to the company.

I was a little skeptical when I was first introduced to the Braintree solution, but after reviewing its products, asking about IP spoofing (a hacking tactic wherein the hacker pretends to be a server it is not), and consulting with an experienced…

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The PeC Review: Braintree Payment Solutions Protects Merchants and Customers

The tenet of customer service in the online shopping process is simple: the more you engage potential customers, and provide links relevant to their needs, the more they?ll buy and the longer they?ll remain a customer. As it turns out, the solution to that challenge may be as simple as using shopping cart functionality to its fullest.

Later shopping made easy?User-initiated actions like printing out the items in the cart or emailing a copy of the cart to a friend should be as simple as one click. Some carts offer ?Save for Later? functionality, as well. ?Giving them [these options] creates a bond between your customer and your site,? says MarketLive?s ?The Perfect Shopping Cart? report. ?They?ve left something behind, something they put time into, and they can return whenever they like.? Merchants in The E-Tailing Group?s 7th Annual Merchant Survey Report reported cart-integrated ?email a friend? tools are in the top-half of their cart add-ons with…

Source:
Shopping Cart Functionality Can Increase Sales

By day Sean Dupuis is a courier for FedEx. By night, he sends out packages of his own: boxes of boots and moccasins and sheepskin bags for his bustling website business called Sheepskin and Things. Stretched thin, he?s able to get it all done because his shopping cart and its third-party integrations do much of the work for him.

?You get home, you check your email, it tells you if there?s a new order, you log into your control panel, you print out the completed invoice and completed airway bill for UPS, you pull the inventory and apply the invoice and airway bill to the package, and out the door it goes,? says Dupuis, age 36.

In the process he?s using seamless 256-bit encryption from Starfield Technologies and shipping from UPS. He?s using payment transfers from PayPal and credit card processing through an international gateway. He?s using sales leads from Google Product Search and web analytics from Traffic Facts. And he?s doing his search-engine submissions…

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Third-Party Integrations Make Shopping Carts ?Easier To Use?

When searching for ?educational toys? on Google, at No. 5 on the list you?ll find BrainwavesToys.com?up from No. 78 a year ago. Michael Stebbins, co-founder of the business, employed a series of search engine optimization (SEO) strategies within his cart to achieve this result.

?A lot of people have these ideas that they?re optimizing for an entire site, and oftentimes it?s not about that,? says Stebbins. ?It?s really about the fact that any page that you want the search engines to list, including cart pages, must expose the relevant content in a way that the search engines will understand.?

Brainwaves Educational Toys was conceived as a case study for Market Motive, where Stebbins is also CEO. Market Motive is an online subscription service providing search engine SEO and web analytics consulting.

The reasons for services like his are simple. Search engines are the ?most valued source of information? for shopping research, according to a survey…

Originally posted here:
Shopping Carts And Search Engines