Thursday, August 14th, 2008
Live sports coverage on the Internet, far from threatening TV networks, might let some lucky networks become sports giants bestriding the earth. Amid unprecedented live online Olympic coverage in the U.S., we have the umpteenth example — following the proliferation of sports radio and TV highlight shows and events appearing live online. When it comes to sports coverage, enough is never enough. First, some basics. Monday, NBC produced its highest-rated prime-time coverage from Beijing — drawing 19.9 percent of U.S. households.
Excerpted from:
NBC Online Olympic Coverage Pumps Up TV Audience
Tags: business, communications, critical-issues, digital, enterprise, future, internet, linux, network, olympic, olympics, privacy, search, security, social, software, television, trends, white
Posted in Uncategorized | No Comments »
Sunday, August 10th, 2008
Marketing around the Olympics used to be like a 100-meter cakewalk. You’d pay a gazillion dollars to the International Olympic Committee, then pay a gazillion more to brag like heck about it on TV and in print ads. That was then. This is now: Add on a multi-pronged digital ad strategy that feeds on megabuzz. It must touch all the hot buttons from the hippest social-networking sites to the coolest blogs to the cell phones of those most coveted by marketers — trendsetters ages 18 to 26.
The rest is here:
Olympics Marketing Battle Cry: Viral, Social, Digital
Tags: activate-alert, business, communications, digital, e-marketing, facebook, games, google, internet, network, olympic, olympics, search-archives, security, social, software, trends, university, youtube
Posted in Uncategorized | No Comments »
