E-Commerce Blog

Chief marketing officers are given the unenviable, almost contradictory, task of catching marketing lightning in a bottle on a consistent basis. The problem is that turbulent economic conditions, like the ones we’ve experience recently, have historically stymied marketing innovation and forced CMOs to focus their budget on “tried-and-true” tactics rather than experimental ones. Smart executives, however, do not have to compromise innovation in favor of short-term sales goals and building a cohesive long-term brand vision during unstable times.

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Don’t Let the Economy Kill Marketing Innovation

A new business advocacy group has launched in New Orleans — a city that three years out from Hurricane Katrina is still trying to entice all of its former residents to move back home. Called “504ward,” a play on the New Orleans’ area code of 504, the group’s main goal is to help the city attract and retain a key worker and consumer constituency: the 21-to-35-year-old age group. Toward that end, it is kicking off its operations with a $100,000 contest for entrepreneurs to submit the best business idea for retaining this demographic.

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Tech-Oriented Biz Ideas May Hit Sweet Spot in New Orleans Contest

Two major factors that have spurred the rapid growth of online video include the increasing availability of broadband Internet access and Web 2.0 technology that allows user interaction with and control of content. Those, according to Metacafe CEO Erick Hachenburg, are the main reasons online video is outpacing traditional TV in the contest for viewers’ eyeballs. With 37 million unique monthly visitors, the online video network Metacafe is the second-largest online video site. Only YouTube has more monthly visitors.

Excerpt from:
The Network Is Us: Q&A With Metacafe CEO Erick Hachenburg

Two major factors that have spurred the rapid growth of online video include the increasing availability of broadband Internet access and Web 2.0 technology that allows user interaction with and control of content. Those, according to Metacafe CEO Erick Hachenburg, are the main reasons online video is outpacing traditional TV in the contest for viewers’ eyeballs. With 37 million unique monthly visitors, the online video network Metacafe is the second-largest online video site. Only YouTube has more monthly visitors.

Read the original here:
The Network Is Us: Q&A With Metacafe CEO Erick Hachenburg

Two major factors that have spurred the rapid growth of online video include the increasing availability of broadband Internet access and Web 2.0 technology that allows user interaction with and control of content. Those, according to Metacafe CEO Erick Hachenburg, are the main reasons online video is outpacing traditional TV in the contest for viewers’ eyeballs. With 37 million unique monthly visitors, the online video network Metacafe is the second-largest online video site. Only YouTube has more monthly visitors.

The rest is here:
The Network Is Us: Q&A With Metacafe CEO Erick Hachenburg