E-Commerce Blog

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Five Common Ecommerce SEO Mistakes - Econsultancy

Search engine optimization is both art and science that often requires the skills of a trained professional. Learn from these five common SEO mistakes made by ecommerce sites.

Handy Dandy Tools for Ecommerce Websites - Smashing Magazine

There is a plethora of tools that make it easier to get the most out of your ecommerce site. This article introduces some of these tools and offers a tip or two on how to use them.

Forrester Paints Rosy Ecommerce Outlook - E-commerce News

In 2009, ecommerce was a clear winner in a recession that took its toll o…

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Ecommerce News Around the Web for March 12, 2010

There are more than 500 online shopping carts. And each week we feature one, interviewing both the cart’s developer and a customer. “Cart of the Week” is not a review or an evaluation, but rather an opportunity to learn about a shopping cart from the people who build it and use it.

This week, we’ll hear from John Panyavorachart, co-founder and CEO of Vevo Systems, developers of VevoCart. The company is located in Bangkok, Thailand, and its shopping cart currently serves around 6,000 users.

We’ll also hear from a VevoCart customer, Stephen Bowden, director of marketing and operations for Tres Beau, a site that sells wedding accessories.

Practical eCommerce: Please provide some general background on the cart.

John Panyavorachart: “…

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Cart of the Week: VevoCart

“Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about how to encourage customer feedback. It comes from Rita Perdue, CEO and owner of Pick My Decor, an online store that sells home décor products and collectibles.

For the answer, we turn to Paul Chaney, Internet marketing director for Bizzuka, a content management software company, and a longtime contributor to Practical eCommerce. He is an expert in social media marketing and the author of a book on social media marketing entitled The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media.

If you’d like to submit a question, email Kate Monteith, staff write…

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Ask an Expert: Tools to Encourage Customer Feedback?

Target.com is well known in the world of web accessibility. It was sued in 2006 by the National Federation of the Blind, Bruce F. Sexton, Jr., and the National Federation of the Blind of California because its website was not accessible to visually impaired shoppers. The lawsuit was ultimately settled in 2009, and Target Corporation was required to make its website accessible to the blind.

How Target.com Fares Today

In February 2010, the National Federation of the Blind granted Target.com “Nonvisual Accessibility Web Certification,” asserting that the website is now equally usable by blind and sighted users, making Target.com one of the first major retail websites to implement web accessibility.

Since implementing the required rev…

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Accessibility Review: Target.com

The number of people accessing social networks via mobile devices has generally increased in the past year.

According to comScore, 11.8 million people used a mobile phone to access their Facebook accounts in January 2009. The number of people using mobile phones to access Facebook in January 2010 grew to more than 25.1 million users, a 112 percent increase.

The number of people accessing MySpace via mobile phone has dropped over the last year, however. 12.3 million people accessed MySpace via mobile browser in January 2009. By January 2010, MySpace had lost 7 percent of its mobile audience. Facebook was exceeding MySpace’s mobile phone audience by February 2009.

Twitter’s mobile audience increased the most, skyrocketing 347 percent…

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Chart of the Week: Social Media Access via Mobile Devices is Rising