E-Commerce Blog

“Merchant Talk” is a weekly discussion with an actual ecommerce merchant. For this installment we visited with Laurie Marshall who sells hand-sewn crafts and vintage goods on Etsy.com, an online marketplace for artists and craftspeople. Marshall runs two stores on Etsy, Punkinhead.etsy.com and Girlchild.etsy.com, and she talks about them below.

PeC: Please describe Etsy for us.

Laurie Marshall: “It is an online marketplace intended for people who make their own goods. There is also a market there for vintage items, which it considers to be 20 years or older. The primary focus of Etsy is for people who are artists, artisans, and crafters of handmade items. Crafts have to be handmade by that person who’s selling.”

PeC: Te…

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Merchant Talk: Etsy Seller Enjoys the Artistic Community of the Marketplace

Merchant Talk is a weekly discussion with an actual ecommerce merchant. The new Practical eCommerce segment gives small, online business owners an opportunity to hear from their peers in the ecommerce space. For this inaugural Merchant Talk we spoke with Cynthia Snyder, owner of YonderStar.com.

Practical eCommerce: Tell us a little bit about your site.

Cynthia Snyder: “We launched Yonder Star in 2000. We are a Christmas shop, as is probably evident by our name. We have the largest and most extensive collection of nativity scenes offered on the web.”

PeC: How did you get interested in ecommerce? 2000 was pretty early in ecommerce.

Snyder: “It’s funny. We actually started our ecommerce site with the thought of having it as a spri…

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Merchant Talk: Cynthia Snyder of YonderStar.com