E-Commerce Blog

A wise entrepreneur once said that “you can’t build a reputation on what you’re going to do.” While computers weren’t around when Henry Ford coined the phrase, his words still resonate today.

With billions of people online—and probably the same number of bloggers and social media participants—it’s imperative to take a pro-active approach to your company’s reputation management. Don’t wait until there’s a problem–that’s too little, too late.

Start Monitoring Your Brand’s Reputation Now

Here are five quick tips to help you take an active role in monitoring your company’s online reputation today:

Monitor Your Company’s Reputation on a Daily Basis.

Things happen quickly online. The internet offers near-instantaneous access to news, …

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Online Reputation Management: Get Pro-Active

Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money.

Comparison shopping sites like Shopping.com, Bizrate.com, Nextag.com, and Yahoo! Shopping allow cost-sensitive consumers to search for an item and then compare that item’s price across several stores. These comparison shopping sites can get a significant amount of web traffic. For example, Shopping.com entertains nearly 20 million unique visitors each month and Pricegrabber.com gets about 26 million unique visitors monthly—far more than a typical online store.

Marketing to Shopping.com’s visitors (or any other c…

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Use Comparison Shopping Sites To Boost Leads

At brick-and-mortar retailers, shoppers can stroll the isles, handle items, speak to clerks, and receive well placed merchandising messages. It’s not that easy for ecommerce merchants. They must find new and inventive ways to engage and convert customers; using well written and persuasive content, great photographs, related product links, and cross-selling tools. In this ever-advancing cycle of innovation, merchandising with video might be the next bottom-line booster.

“There is a clear trend that a lot more [online] retailers are incorporating video into their user experience…and we know that video works,” said Kevin Ertell, senior vice president of ecommerce at Borders Inc., Ann Arbor, Mich.

With the support of its 1,100 retail store…

Video Boosts Sales for Online Retailers

Ecommerce has been the great equalizer for retailers—a small book store in Iowa can oftentimes compete with Barnes & Noble, Borders, and Amazon for customers in New York, Los Angeles, Chicago or the world, but equality isn’t always good. There are times when it’s good to have a competitive edge (inequality), and if you act fast this could be one of those times.

MarketingSherpa, one of the Internet’s most reputable marketing sites, has offered up seven tactics for boosting online banner-ad response rates.
MarketingSherpa’s findings are based on a survey the firm conducted. These findings generally show “how seven design elements have an impact on the effectiveness of online advertising,” especially as compared to response rates for …

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Seven Tactics to Boost Online Banner-ad Response Rates

Website traffic is up. Your pay-per-click (PPC) ads are receiving traffic, and you’re reaching your monthly budget. Sounds like your paid search campaign is working well, right?

Well, not necessarily. If you’re like most Internet advertisers, you’re not investing in a paid search campaign simply to get hits to your website. You want those visitors to convert, or take some desired action. To get your paid search visitors to convert, you must hold their hands, telling them what to click, where to go, and how to proceed. Optimizing your landing pages to boost conversions can be a manageable process, and here are five pointers to help.

Be Clear, Concise, and Precise

Get rid of any page element that distracts from the task at hand. Elimina…

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Landing Pages: Five Pointers to Boost Conversions