E-Commerce Blog

While marketing has become more measurable, the focus has been on results, not costs. When costs are discussed, standards vary from channel to channel, making comparisons impossible. In a struggling economy, all costs must be included in your analysis for sound decisions. This is the only honest approach to measurement, budgeting and goal-setting. Here are five questions that get to the heart of measuring multi-channel marketing return on investment.

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Does Your Marketing Measure Up?

In this heated battle for the consumer dollar, retail marketers are looking to establish a personal and consistent relationship with shoppers through integrated customer loyalty programs that leverage traditional offline and emerging communications channels. Not surprisingly, it can be overwhelming for retailers to figure out where to start. The success of any effective customer loyalty program can typically be enhanced with marketing automation technology.

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Three Special Ingredients for a Great Cross-Channel Loyalty Brew

The launch of Healthline Networks’ HealthSTAT last week is one more indication that the Internet ad platform wars are far from over. To be sure, Google remains the giant to beat — and it looks as though it’s settling into its role as the long-term dominant player. However, HealthSTAT may be on the vanguard in the next significant skirmish within this multibillion dollar industry: the vertical front. HealthSTAT is a contextual, ad-matching engine that allows advertisers to post ads next to articles that are relevant to their products.

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Homing In on the Healthcare Consumer’s Needs

A recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today’s Best-in-Class organizations, and the dynamic shift in the tools, technologies, and processes that support today’s top-performing closed-loop marketing initiatives. Significantly, 88 percent of top-performing organizations indicated they leverage closed-loop marketing. The term “closed-loop marketing” has been around for decades. However, the complexity of optimizing and leveraging closed-loop marketing has increased dramatically over the past five to seven years.

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Closing the Loop on Marketing Strategies