Posts Tagged ‘linux’

Take Marketing Off Autopilot and Get Creative

Wednesday, April 19th, 2017


More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same?
The reason, in part, is that some things work well. In nature, convergent evolution leads different kinds of organisms to similar solutions when they work. The number of strategies that will lead to success is limited. Marketers don’t simply echo the successful efforts of other marketers, though — they also parrot things that don’t really work.

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Take Marketing Off Autopilot and Get Creative

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Burger King Ad Creates Whopper of a Mess for Google Home

Thursday, April 13th, 2017


Burger King in essence hijacked the voice-activated Google Home speakers in some consumers’ homes. In a 15-second television ad, the camera zooms in on a young man wearing the company uniform who says, “OK Google, what is the Whopper burger?” The “OK Google” trigger phrase for Google’s artificial intelligence Assistant activated Google Home speakers situated nearby, prompting them to read Wikipedia’s description of the Whopper. Burger King apparently intended to prompt the Assistant to deliver the glowing description posted on the page.

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Burger King Ad Creates Whopper of a Mess for Google Home

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Next Downturn Could Have Silver Lining for IoT

Friday, April 7th, 2017


Although nearly every research study and industry survey suggests the Internet of Things market is growing rapidly, plenty of companies are holding back from pursuing IoT opportunities. Ironically, the possibility of a long-overdue financial downturn in the next few years could force executives to put aside their apprehensions and finally launch new IoT initiatives. The vast majority of current IoT deployments are limited in scope and are mostly in trial or development phases, according to a recent Strategy Analytics report.

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Next Downturn Could Have Silver Lining for IoT

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AI Confusion Widespread Among Consumers

Tuesday, April 4th, 2017


Most people think they know what the term “artificial intelligence” means, based on the results of a survey Pegasystems released Tuesday. However, their responses suggested that they probably don’t fully understand how it’s being used today, including in the customer service realm. Researchers polled 6,000 adult consumers in the United States, the UK, the Netherlands, France and Germany. Seventy-two percent of the survey participants said they understood what was meant by “artificial intelligence.”

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AI Confusion Widespread Among Consumers

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A Solution for the Uber CEO’s Anger Problem

Friday, March 31st, 2017


Uber CEO Travis Kalanick has earned a reputation for having a short fuse. In addition to his apparent personal anger management issues, there are the stresses that come with running a giant company — and Uber recently has been losing executives. When it rains, it pours. What’s happening with Kalanick, and can Uber recover its mojo? Many people have issues with anger, but few are in the spotlight. When it shines on you, everyone pays attention. That’s especially so for successful people who are responsible for the well being of many others.

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A Solution for the Uber CEO’s Anger Problem

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