E-Commerce Blog

?Lessons Learned? is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we?ve asked Byron Tabor, owner of Rooms Delivered, a company that sells sporting goods and camping equipment on its sites Practicalsports.com and Roomsdelivered.com. Rooms Delivered is based in Dallas, Texas and has been in business since 2006. Tabor is its only employee, and he works with his drop shippers selling over 400 unique products, although he hopes to have 1,000 by next December. Rooms Delivered has annual revenue of $42,000. Here we give you Tabor?s experiences and suggestions.

On general advice would you offer new ecommerce merchants


?You need to learn as much as possible before your start. Research your niche and set up a well thought out plan. Find the people and information that will help you succeed. This will help you make wise decisions. Keep learning, keep growing and keep moving forward. Keep your…

Lessons Learned: Practicalsports.com Owner Byron Tabor

“Lessons Learned” is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we’ve asked Allan Regenbaum, owner of Keylan, Inc., a company that sells cookware, coffee machines and fitness products online. Keylan, Inc. is 12 years old and based in Atlanta. It has two employees, Regenbaum and his wife Robyn, with an annual revenue approaching $1 million. It offers about 200 products. Here we give you Regenbaum’s experiences and suggestions.

On general advice for ecommerce merchants
“People like to speak to other people. Customers yearn to speak to someone with good product knowledge. They are tired of minimum wage, gum-chewing salespeople who have zero product knowledge. Compete in areas where Amazon.com cannot, for example where just being there to explain the product to the client is a unique differentiator. For high-ticket items, I think the web is going to be used more and more to push customers to call…

More here:
Lessons Learned: Scanpancookware.com Owner Allan Regenbaum

“Lessons Learned” is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we’ve asked Chris Moleskie, owner and president of Wetsuit Wearhouse, Inc., a Hagerstown, Md.-based online retailer of wetsuits and accessories. It was launched in 2003, with Moleskie as its only employee. It now has three employees, but varies seasonally, with annual revenue of over $1 million. It offers over 300 unique products. Here we give you Moleskie’s experiences and suggestions.

On general advice for ecommerce merchants
“It is tough to tell this to new merchants who are very budget conscious, but you get what you pay for. Most of our early mistakes could have been avoided by not going cheap.”

On shopping cart mistakes
“We have always used Miva Merchant. It has been excellent for us, since anything is possible with regards to customization. One mistake was hosting with the cheapest provider who lacked top-notch tech support….

Read the rest here:
Lessons Learned: Wetsuitwearhouse.com’s Moleskie