Posts Tagged ‘jill-kocher’

SEO How-to, Part 4: Keyword Research Concepts

Friday, February 17th, 2017

Editor’s note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse …

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SEO How-to, Part 4: Keyword Research Concepts

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SEO How-to, Part 3: Staffing and Planning

Friday, February 10th, 2017

Businesses put off search engine optimization because, frequently, they don’t know where to start. The planning phase — figuring out whom to trust your natural search performance with, and how to staff and manage it — is nearly as daunting as understanding SEO itself

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SEO How-to, Part 3: Staffing and Planning

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SEO How-to, Part 2: Understanding Search Engines

Friday, February 3rd, 2017

Before you can optimize your site to earn more natural search traffic and drive additional sales, you should understand the underlying principles of search engines. Search engines are a gating technology. When shoppers want to buy something, nearly half of them turn to Google

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SEO How-to, Part 2: Understanding Search Engines

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SEO How-to, Part 1: Why Do You Need It?

Friday, January 27th, 2017

Search engine optimization is part science and part art. But the foundational principles of SEO are straightforward. Still, before I can address how to practice SEO, I should explain what it is and why it’s important

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SEO How-to, Part 1: Why Do You Need It?

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SEO: Be Community-centric to Earn Links

Friday, January 20th, 2017

Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you …

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SEO: Be Community-centric to Earn Links

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