E-Commerce Blog

As we enter into the holiday shopping season, it’s all hands on deck for merchants selling gift baskets. The Wisconsin specialist e-tailer Wisconsin Made is no exception. The challenge is to make an impact in what little time is left in the year. Search engine optimization (SEO) isn’t instantaneous; it takes time for changes on a site to get picked up by the search engine bots and get reflected in the search results.

Given how little time Wisconsin Made has, I’ll start with quick-hit opportunities that will make rapid improvements. That means optimizing the higher-level pages first; i.e., first the home page, then secondary pages, then tertiary pages. That also means focusing heavily on the highest weighted factors on a site: title tag…

Read more here:
SEO Report Card: WisconsinMade.com Needs Quick Tweaks for the Holidays

You search, you find, you click “buy.” Your e-commerce quest is nearly complete. You get to that checkout screen, and you think it’s all good. Then the shipping charges get tacked onto your total, and you’re left thinking that $9.95 deal didn’t end up being such a bargain after all. Then there are those times when you need to make sure your package gets to its destination before the holidays — a day late makes it a wasted effort. So you fork over the few extra dollars to guarantee the delivery date — but did you really need to do that?

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The Facts and Fictions of Online Shipping Costs

Would you like to get fewer returns and refund requests? If you offer a guarantee on your products or services, good for you! That will dramatically increase your sales. However, there are a few precautions you can put into place to avoid people changing their mind later, even if you have a super product or service. This article will give you a ton of ideas to put into action in the new year.

Original post:
Got Returns? How to Get Many Less of Them (and Many More Happy Customers)

Walking through crowded malls while carrying packages, juggling your coat, and trying to keep your kids from breaking anything you can’t afford to buy makes you an attractive target for criminals looking to grab your wallet, purse, or any of your purchases. This is a growing problem today as criminals find new ways to capitalize on your misfortunes.

Read the original:
Mall Vs Internet Shopping

How do you make more money selling products online? Learn some product trend and sourcing strategies.

Excerpt from:
Choosing Top Products For Holidays