E-Commerce Blog

I recently read an article that featured an up and coming media measurement technology created by research firm Integrated Media Measurement Inc. Using cell phone based data collection, IMMI’s digital monitoring system measures audience exposure to multiple media platforms via codes embedded in the audible audio portion of the advertisement. This includes ads appearing in out-of-home TV, on-demand and time-shift viewing, radio, Internet, DVDs, audio CDs, theatrical films, entertainment venues, and mobile video and games.

Excerpt from:
Competition for the Portable People Meter?

One of the first jobs I ever held was as an auto mechanic and have had a passion for cars that predates my passion for technology. Watching the U.S. auto industry make mistake after mistake until it was nearly out of business has been particularly painful for any of us who love both cars and our country. I’m in the market for a new car myself, and there isn’t a single one from any of the Big Three that excites me at the moment. Based on how well the Japanese and Korean car companies are doing, I’m guessing I’m not alone.

More here:
What If Steve Jobs Ran GM and Mark Hurd Ran Ford?

Today we have the advantage of staying connected wherever we are, which gives us the convenience of completing our holiday shopping from home or our working space, at any time of day. This convenience, however, comes with a price, which can sometimes present itself literally. Cybercrime is prevalent in our daily news; stories that discuss the lack of security or how some fraudster managed to bypass security barriers in place can cause customers to wonder how secure they are when shopping online.

Excerpted from:
Old Threats Are New Again: Security Tips for the Holiday Season

In January, James Whitehurst became president and CEO of Raleigh, N.C.-based Red Hat. The 41-year-old came to the software company, which sells and services the Linux open source computer operating system, from Delta Air Lines, where he was chief operating officer and had worked on, among other projects, development of the discount travel Web site Orbitz. At Red Hat, Whitehurst, a native of Atlanta and 1989 graduate of Rice University, will be part of a collaboration between the company and IBM to develop a personal computer that doesn’t rely on Microsoft software.

See more here:
Open Source ‘Fundamentally Superior’: Red Hat CEO James Whitehurst

We’re smack in the middle of the online holiday shopping season, and your in-box is practically overflowing with new holiday orders, right? Or maybe not. Here are seven things you can do RIGHT NOW if your holiday Web sales aren’t a-jingling.

Read the original post:
7 Tricks For More Holiday Web Sales