Posts Tagged ‘google’

Google Optimize: No Excuse Not to Test

Tuesday, April 18th, 2017

Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive, …

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Google Optimize: No Excuse Not to Test

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Google Analytics: How to Track Marketing Campaigns

Thursday, April 6th, 2017

Niche ecommerce merchants typically have limited advertising budgets and limited time to monitor their marketing activities. They need accurate data to assess the return on investment from various campaigns. Google …

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Google Analytics: How to Track Marketing Campaigns

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Google Analytics: Custom Reports, Shortcuts, Dashboards

Wednesday, March 1st, 2017

Ecommerce merchants need easily accessible data to make quick decisions and drive more sales. But the data used by merchants differs based on their particular circumstance. They need data that …

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Google Analytics: Custom Reports, Shortcuts, Dashboards

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7 Reasons Customer Service Agents Lose Sales

Friday, February 24th, 2017

After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting …

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7 Reasons Customer Service Agents Lose Sales

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3 Retail Pricing Strategies for Ecommerce

Thursday, February 23rd, 2017

Many online retail businesses use one of three popular strategies to set product prices: cost-based, competitor-based, and value-based.
It can be a challenge to know how much to charge for a …

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3 Retail Pricing Strategies for Ecommerce

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