E-Commerce Blog

Google and Yahoo are so well established in my daily Internet search routine that I wasn’t expecting to find anything new with a beta engine from a start-up search company. But ubExact had more than one pleasant surprise in how it lets users search. ubExact launched its beta on Sept. 2 after spending much of its first year designing the search platform and loading a database of information and vendor links keyed to Metro Service Areas around the nation. That process will continue for some time until the end of phase one.

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ubExact Gives Search a Little More Personality

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty. If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks. Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them. Here are a few insights from trying to stay up with how Web 2.0 is changing how companies interact with prospects and customers.

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Generating Leads in a Web 2.0 World

At first, Jon Trainer had visions of retirement. The software developer had created a game that could be played on the Apple iPhone and iPod touch devices, and sales were through the roof. Users of the iPhone couldn’t get enough of the $7.99 “Bullfrog Touch,” which pits a ravenous swampland amphibian against a swarm of invading insects. After two weeks, reality set in. “People moved on,” Trainer says. The number of nifty new software-based games, tools and other pastimes came flooding into the online App Store, elbowing aside early entrants.

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The iPhone Apps Sweepstakes

Odd couple Google and Yahoo late on Friday reportedly opted to delay their proposed partnership, under which Google would essentially devour part of Yahoo’s advertising business and create an online ad behemoth that critics say no rival could possibly compete against. On Thursday, Sen. Herb Kohl, D-Wis., the chairman of the U.S. Senate Antitrust Subcommittee, asked the U.S. Department of Justice to keep a close eye on Web advertising and the degree of competition within the industry.

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Google and Yahoo Set Back Clock on Ad Deal

Of all the protests mounted against the pending ad partnership between Google and Yahoo, the one lodged by Sen. Herb Kohl, D-Wis., is bound to be among the most worrisome. Kohl, who oversees the Senate Antitrust Subcommittee, has asked the Justice Department to continue to monitor the competitive landscape of the online advertising industry no matter what its initial findings on this particular deal might be. “If, over time, you determine that Google is gaining a dominant market position … then we would encourage the Justice Department to intervene. …”

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Senator Raises Red Flag Over Google-Yahoo Ad Deal