E-Commerce Blog

In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is shopping carts.

The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, MuttMart; Chris Stump, Only Hammocks; Mike Reiman, PoolDawg; Dan Stewart, Xtreme Diesel Performance; Roman Kagan, Appliance Parts Pros; Cindy Barrileaux, Write Your Best; Claudette Cyr, Gear-Source; Mike Butler, Bloom Designs Nursery; Kristen Taylor, Juvie; Jeff Muchnik, RedBox Tools; Kara English, Candles & Such.

Here are three responses, chosen randomly and published anonymously to maintain candor.

PeC: What shopping cart do you use?

FIELD TESTER 1: Miva Merchant 5.5.

FIELD TESTER 2: GravityMarket by Netconcepts.

FIELD TESTER 3: Yahoo! Merchant Solutions.

PeC: How long have you used this cart?

FIELD TESTER 1: We have been a Miva customer for nearly three years now. We just…

See the rest here:
Field Test: Shopping Carts, Part One Of Three

In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month?s topic is fraud prevention.

The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Chris Stump, Only Hammocks; Mike Feiman, PoolDawg; Dan Stewart, Xtreme Diesel Performance; Roman Kagan, Appliance Parts Pros; Cindy Barrileaux, Write Your Best; Claudette Cyr, Gear-Source; Mike Butler, Bloom Designs Nursery; Kristen Taylor, Juvie; Jeff Muchnik, RedBox Tools; Kara English, Candles And Such

PeC: Has your ecommerce business been the victim of credit card fraud?

FIELD TESTER 7: Yes.

FIELD TESTER 8: Many people have tried to commit fraud with stolen credit cards, but no customers have been successful.

FIELD TESTER 9: No.

FIELD TESTER 10: One attempt, but we caught it before the order was processed and before the credit card was charged.

PeC: How did the fraud occur?

FIELD TESTER 7:…

More here:
Field Test: Fraud Prevention, Part 3 of 3

In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month?s topic is fraud prevention.

The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Chris Stump, Only Hammocks; Mike Feiman, PoolDawg; Dan Stewart, Xtreme Diesel Performance; Roman Kagan, Appliance Parts Pros; Cindy Barrileaux, Write Your Best; Claudette Cyr, Gear-Source; Mike Butler, Bloom Designs Nursery; Kristen Taylor, Juvie; Jeff Muchnik, RedBox Tools.

The responses for three of the ten merchants follow below. The answers are shown to preserve anonymity.

Pec: Has your ecommerce business been the victim of credit card fraud?

FIELD TESTER 4: In over eight years in business we haven’t had a single case of credit card fraud. While no company can claim to be 100 percent invincible, we try to utilize every option available to prevent fraudulent transactions.

FIELD TESTER 5: No.

FIELD…

Excerpted from:
Field Test: Fraud Prevention, Part 2 of 3