Real Estate Discovers CRM, Part 2: Trying Out the Tools
Monday, July 14th, 2008
As more buyers and sellers look to the Web and as other parties in the real estate value chain move to Web-enabled business software platforms, the real estate industry has begun to embrace CRM as a sales tool. While enterprise-level leaders such as Oracle and SAP don’t have specific CRM offerings for real estate agents, they do offer real estate management tools for their clientele. Meanwhile, development and growing use of Software as a Service CRM solutions is beginning to change the competitive landscape, and the way real estate agencies manage their sales and work forces.
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Real Estate Discovers CRM, Part 2: Trying Out the Tools
