E-Commerce Blog

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts in an exclusive interview with ECT News Network. He reports that the online video ad spend is projected to grow to about $3.9 billion to $4 billion by the year 2012. And he expects the continued movement of traditional TV advertising to the online space.

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The Survivors Will Be Stronger: Q&A With Adap.tv CEO Amir Ashkenazi

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts in an exclusive interview with ECT News Network. He reports that the online video ad spend is projected to grow to about $3.9 billion to $4 billion by the year 2012. And he expects the continued movement of traditional TV advertising to the online space.

Originally posted here:
The Survivors Will Be Stronger: Q&A With Adap.tv CEO Amir Ashkenazi

Apple is facing two more legal challenges against the iPhone. Los Angeles-based
EMG Technology filed a suit in the U.S. District Court in Texas claiming that the iPhone infringes on a patent approved last month by the Patent and Trademark Office. The patent is for an “apparatus and method of manipulating a region on a wireless device screen for viewing, zooming and scrolling Internet content.” In another case, an iPhone 3G user is seeking class status to sue for $5 million in restitution from Apple, claiming that the iPhone 3G does not perform as advertised.

Originally posted here:
Litigants Lob More Lawsuits at Apple

About eight months ago, the owners of a sporting goods company contacted their attorney, Doug Wolf, a partner at Wolf Greenfield. It seemed a company was using the firm’s logo and trademark without proper authorization. Setting the matter right should have been a straightforward task for Wolf — except for the fact that the intellectual property theft was happening online, specifically in Second Life. The client didn’t even know who was controlling the avatar who had set up shop using its trademarks.

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Virtual Worlds: It’s a Legal Jungle in There

I have in my hot little hand a two-page handout that I got at the recently concluded Dreamforce 2008 event in San Francisco. With all the excitement about the election and the economy, as well as this day job I have, I had not really taken the time to peruse it. A quick glance a couple of weeks ago told me that the company had added a new color — blue — to its logo, but closer inspection reveals that it isn’t just the color, there’s another logo all together. The title of this document is “Salesforce.com New Branding at a Glance October 2008.”

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Branding a Force