E-Commerce Blog

I recently read an article that featured an up and coming media measurement technology created by research firm Integrated Media Measurement Inc. Using cell phone based data collection, IMMI’s digital monitoring system measures audience exposure to multiple media platforms via codes embedded in the audible audio portion of the advertisement. This includes ads appearing in out-of-home TV, on-demand and time-shift viewing, radio, Internet, DVDs, audio CDs, theatrical films, entertainment venues, and mobile video and games.

Excerpt from:
Competition for the Portable People Meter?

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts in an exclusive interview with ECT News Network. He reports that the online video ad spend is projected to grow to about $3.9 billion to $4 billion by the year 2012. And he expects the continued movement of traditional TV advertising to the online space.

See original here:
The Survivors Will Be Stronger: Q&A With Adap.tv CEO Amir Ashkenazi

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts in an exclusive interview with ECT News Network. He reports that the online video ad spend is projected to grow to about $3.9 billion to $4 billion by the year 2012. And he expects the continued movement of traditional TV advertising to the online space.

Originally posted here:
The Survivors Will Be Stronger: Q&A With Adap.tv CEO Amir Ashkenazi

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts in an exclusive interview with ECT News Network. He reports that the online video ad spend is projected to grow to about $3.9 billion to $4 billion by the year 2012. And he expects the continued movement of traditional TV advertising to the online space.

More:
The Survivors Will Be Stronger: Q&A With Adap.tv CEO Amir Ashkenazi

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts in an exclusive interview with ECT News Network. He reports that the online video ad spend is projected to grow to about $3.9 billion to $4 billion by the year 2012. And he expects the continued movement of traditional TV advertising to the online space.

See the original post here:
The Survivors Will Be Stronger: Q&A With Adap.tv CEO Amir Ashkenazi