E-Commerce Blog

Despite economic troubles, e-commerce continued to gain positive momentum throughout 2009, enjoying year-over-year growth rates hitting the mid teens. With no signs of a slowdown, now is the perfect time to consider implementing a domain name strategyto enhance your marketing campaigns and drive more traffic to your Web site. For instance, to complement your branded Web address, you might consider registering a series of descriptive domain names to drive more traffic to your main site and ultimately acquire new customers.

Herding Web Traffic Through Direct Domain Navigation

Search marketing will undergo many changes in 2010, according to marketing agency Greenlight. Among other things, Facebook will have to offer better ad tracking, mobile search will take off, and Google will rethink incorporating Twitter search data into its real-time search results as well as include video content in page relevancy scores. Also, the Microsoft-Yahoo deal will make search a two-horse race by the end of the year, Greenlight predicted. In addition, advertisers will have to pay more attention to winning the click.

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Search Marketing 2010: Everyone Will Have to Work Harder

“Brought to you by …” Ahhh, the golden age of advertising. The ads themselves were social markers, drivers of our conversation, definers of what was — and was not — cool. We took them at face value, we obeyed their siren songs, and we sampled, and we bought, and we sang the jingles. Back in a few-network universe, when print mags had millions in circulation, when billboards could actually cut through the clutter and be memorable, the dawn of a new multimillion-dollar ad campaign was a PR event in itself. How quaint those times seem now.

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Requiem for the Golden Age of Advertising

A startup developer of technology that helps publishers better connect sales with affiliate marketers has closed on seed funding from First Round Capital, Google Ventures, and such individual investors as LinkedIn founder Reid Hoffman. The financing for the company, VigLink, will be used to take the product out of beta and into the general market within the next few months. VigLink is developing a platform that can install a code snippet on a Web site to allow ordinary hyperlinks to track users as they navigate to the destination URLs.

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VigLink Aims to Turn Hyperlinks Into Gold

Suddenly, some explosively positive and futuristically pragmatic policies about the Internet and global e-commerce are creating amazing galaxies of business naming. With already 1.7 billion online users and 1 billion more on their way, the new business-naming capabilities allowing advance and intricate platforms of global cyberbranding provide mega opportunities. For a nominal cost, several dozen Web sites in multilingual formats with the right type of domain names worldwide can easily catapult sales and raise visibility to a brand new stratosphere.

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The Big Bang of Business Naming