Home pages for high street retailers may initially come across as similar, but their actual performance differs strongly due to the design of the navigation menus.
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High street retailers: menus make a big difference
First came cash. Now, Microsoft is offering up prizes to try to get to you to use its Live Search product. The company announced the start of a new SearchPerks initiative Wednesday. The program awards frequent flyer-style points for Live searches that can then be redeemed for various gifts. It’s the latest move in Microsoft’s struggle to gain ground in the Google-dominated search market. Recent research from ComScore shows Google holding on to 63 percent of all U.S.-based searches, with Live coming in third at 8.3 percent.
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Microsoft Adds More Goodies in Bid to Hook Searchers
The U.S. economy has entered a vicious cycle where housing, employment and financial troubles are forcing consumers to tighten their purse strings and closely evaluate their every purchase. Retailers are also feeling the grip of a tightening economy as they compete aggressively for a diminishing number of buyers’ dollars. In response, innovators in e-commerce have introduced creative marketing models and alternative payment systems that offer more security than credit cards, no interest, and free products or purchase incentives.
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Trimming Budgets Through Alternative Online Payments
It has long been believed that to deliver high levels of customer satisfaction, a company needs to have satisfied staff.
But is this true?
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Happy staff = happy customers. Right?
