Every time I walk into a retail store, I complain. I grumble to my wife about the same pet peeve every time we go shopping. After walking the aisles and filling the basket, you then must go through the most inefficient checkout process. First you unload everything, then it’s rung up, then you put the items in bags that go back into your basket before you can walk out of the store. There must be a better way. Amazon Go suggests there is. Shouldn’t it be easy, with today’s technology, to cut through the mess and reinvent this process?
Will Amazon Go Reinvent Retail?