E-Commerce Blog

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty. If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks. Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them. Here are a few insights from trying to stay up with how Web 2.0 is changing how companies interact with prospects and customers.

View original here:
Generating Leads in a Web 2.0 World

More consumers than ever are shopping online, but it doesn’t mean they all buy online. Studies show that the Internet influences more than $3 of in-store sales for every dollar spent online. The Internet has given consumers the ability to make more educated purchases and get better deals, but many consumers still prefer to buy a product at a local store. Therefore, retailers need to develop an online marketing strategy that focus not only on selling customers online but also driving them to their retail store.

See the original post here:
5 Tips for Getting E-Shoppers to Click on ‘Buy’

In today’s world, a Web site is a must-have for any successful business. But if it’s not meeting the customers’ needs, it can also be the kiss of death. “The immediacy of the Web can be both good and bad,” said Chris Edwards, chief operations officer with Creata Vivendi, a marketing, public-relations and consulting company in Conewago Township, York County, Pa. If it’s up to date, easy to navigate, interactive and visually appealing, a Web site can be a valuable tool in providing customer service, he said. If not, it could lead to the loss of business.

Continued here:
Designing Web Sites to Curry Customer Favor

A report posted on the citizen journalism section of CNN’s Web site Friday morning claimed that Apple CEO Steve Jobs had been rushed to the hospital with a heart attack. The reporter cited an anonymous but “quite reliable” source who supposedly said paramedics were summoned after Jobs complained of severe pain and shortness of breath. “I haven’t seen this anywhere else yet, and as of right now I have no further information, so I thought this would be a good place to start,” the citizen journalist wrote.

View original post here:
Jobs Rumor Monger May Have to Answer to SEC

Of all the protests mounted against the pending ad partnership between Google and Yahoo, the one lodged by Sen. Herb Kohl, D-Wis., is bound to be among the most worrisome. Kohl, who oversees the Senate Antitrust Subcommittee, has asked the Justice Department to continue to monitor the competitive landscape of the online advertising industry no matter what its initial findings on this particular deal might be. “If, over time, you determine that Google is gaining a dominant market position … then we would encourage the Justice Department to intervene. …”

Excerpt from:
Senator Raises Red Flag Over Google-Yahoo Ad Deal