Apple’s iPhone Takes a Toll
Saturday, August 9th, 2008
Last year, when Apple unveiled its iPhone and made it available in the U.S. exclusively from AT&T, the debut sent ripples throughout the cell phone industry. Handset maker Palm suffered as consumers swooned for Apple’s phone, according to surveys by consultancy NPD. AT&T benefited by pulling subscribers from rival carriers Alltel and T-Mobile USA. So, will Apple’s new phone, the iPhone 3G, have a similar effect? Early evidence since the new device’s July 11 debut suggests it will have even broader impact, in part because the entry-level model sells for $199.
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Apple’s iPhone Takes a Toll
