E-Commerce Blog

As the mobile user base swells, it is becoming easier to classify mobile users based on their attitudes towards their phones and the features they use most often. Merchants should consider how mobile customers will prefer to access web content. From that, merchants can decide what kind of user experiences they can affordably deliver.

Experian Simmons’s recent 2010 American Mobile Consumer Report breaks down mobile users into segments by their attitudes towards mobile devices. It’s an excellent way to analyze the various ways people use their mobile devices.

Simmons estimates that nearly one half of mobile users are pragmatic adopters or social connectors, indicating that, in the U.S., most mobile users still use their devices prim…

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To Tap Mobile Buyers, First Determine Their Needs

There are more than 500 online shopping carts. And each week we feature one, interviewing both the cart’s developer and a customer. “Cart of the Week” is not a review or an evaluation, but rather an opportunity to learn about a shopping cart from the people who build it and use it.

This week, we’ll hear from Marcus C. McConnell, founder and president of BV Software, the developers of the hosted BV Commerce shopping cart and a licensed ecommerce package called BV Commerce Toolkit. The company is based in Richmond, Va. and its ecommerce software currently has around 5,000 active users.

We’ll also hear from a BV Commerce customer, Charles Wolfinger, director of operations for eofficedirect.com, a site that sells office supplies.

PeC: Ple…

Excerpted from:
Cart of the Week: BV Commerce

The term “kitting” is order fulfillment jargon for preassembly of individual items into ready-to-ship kits instead of picking and packing those individual items as orders are received. If you ship similar orders in quantity, the savings potential of fulfillment kitting can be huge.

A Real World Example

Miles operates a web store specializing in nutraceuticals. He ships about 1,000 orders a week and offers a total of 25 different diet and health items. But 80 percent of his orders involve a popular three-for-the-price-of-two offer for his lead product.

Prior to kitting, Miles had his fulfillment house pick and pack all orders as they arrived. The cost was $1.85 per order plus $.40 per item and, in the case of his buy-two-get-one-fre…

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Order Fulfillment: “Kitting” Can Dramatically Slash Your Costs

There are more than 500 online shopping carts. And each week we feature one, interviewing both the cart’s developer and a customer. “Cart of the Week” is not a review or an evaluation, but rather an opportunity to learn about a shopping cart from the people who build it and use it.

This week, we’ll hear from Matt DeLong, president and CEO of CoreCommerce, developers of CoreCommerce shopping cart software. The company is based in
Franklin Tenn., and its software has been used to create between 12,000 and 13,000 web stores, according to DeLong.

We’ll also hear from a CoreCommerce customer, Timothy J. Burns, owner of Minnesota Workwear, a site that sells industrial work apparel.

PeC: Please provide some general background on the cart. …

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Cart of the Week: CoreCommerce

Editor’s Note: Bill Hartzer is a contributor to Practical eCommerce and manager of search engine optimization and social media marketing with VizionInteractive, a Dallas-based online marketing firm. Hartzer wrote the article, below, which first appeared in that company’s blog.

This search engine optimization tip has to do with removing a page or a specific URL from the Google search engine.

I’m not going to go into a great deal of explanation about why you would want to remove a page from Google. There are many reasons for doing that (which might include the fact that it’s a duplicate page or maybe even a page that has sensitive data on it that you don’t want given out to the whole entire world). But, what I am going to do is give you…

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How to Remove a Web Page From Google