E-Commerce Blog

A major challenge for businesses today is a lack of understanding of their customers. You may know only what your online tracking reports or store receipts tell you about your customers, and not the customers themselves. You need a way to overcome this disconnect. Remember, you’re not marketing to statistics, you’re marketing to people.

Developing your personas

Personas are the answer for companies of all sizes. A persona is a model of an ideal customer that incorporates primary research and data, such as income and gender, with personality traits, such as goals, attitudes, behaviors and interests. All of this is put together in a short narrative that describes this ideal customer’s personality as it relates to your business.

First…

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Overcome The Disconnect With Persona Marketing

Last time I checked, Spyfu.com is reporting that someone is bidding $51.66 per click for phrase “conference calling companies.” Are you bidding on words like this, which is one of the most expensive keyword phrases? Let’s take a look at the most expensive pay-per-click keywords and what you can do to reduce your overall PPC costs.

If you are in a niche that includes “conference calling,” lawyers, insurance, loans, or mortgages, there is a good chance that the keyword prices (what companies are willing to pay per click, what they’re bidding per click and what they’re paying per click) gets pretty expensive. At last check, the “cheapest” of the top 100 most expensive phrases is $43.75 per click. And at those costs, it pays to make sure t…

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Pay-per-click Advertising: The Top 100 Keyword Phrases

Travel.co.uk is the latest entrant into the travel comparison market, having launched last week with a website that compares package holidays from some of the UK’s top tour operators and travel agents.

We talked to Travel.co.uk’s Marketing Manager Vicky Smith about the site…

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Q&A: Vicky Smith of Travel.co.uk

Travel.co.uk is the latest entrant into the travel comparison market, having launched last week with a website that compares package holidays from some of the UK’s top tour operators and travel agents.

We talked to Travel.co.uk’s Marketing Manager Vicky Smith about the site…

Excerpt from:
Q&A: Vicky Smith of Travel.co.uk

Travel.co.uk is the latest entrant into the travel comparison market, having launched last week with a website that compares package holidays from some of the UK’s top tour operators and travel agents.

We talked to Travel.co.uk’s Marketing Manager Vicky Smith about the site…

See the original post:
Q&A: Vicky Smith of Travel.co.uk