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Few marketers would argue against the importance of relevant, timely, personalized marketing communications. In fact, research has consistently proven the value of personalizing marketing messages by segmentation, targeting, or one-to-one messaging. Personalized email campaigns generate two to three times higher click-through rates than mass email campaigns and twice the conversion rates. Unfortunately, when it comes to personalization and one-to-one initiatives, many marketers are constrained.

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Customer Data Is a Terrible Thing to Waste

With the proliferation of smartphones and similar handheld devices, it only makes sense that data — especially customer data — is following these devices into the field. The scenarios in which sales and field service people can use the data collected by CRM are many and, in a lot of cases, obvious. However, there are also many ways for CRM to go into the field, and it’s crucial to match the needs of your workers with the IT and security priorities of your company.

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Mobile CRM User, Know Thyself

A federal judge has refused to approve a class-action settlement over contact information stolen from online brokerage TD Ameritrade. U.S. District Judge Vaughn Walker in San Francisco says the deal offers little significant benefit to the more than 6 million current and former customers affected. The proposed deal offered antispam software and a promise of tighter security at TD Ameritrade. Walker rejected the deal Friday, saying it appeared to do more for Ameritrade and for the plaintiffs’ lawyers than for the victims of the data breach.

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Judge: Customers in Ameritrade Class Action Deserve Better Deal

Dell and Salesforce.com have added another tie that binds — a service offering Salesforce.com’s flagship CRM applications to Dell’s SMB customers. Data integration and quality control are among the value-add features Dell is bringing to the table through its integration services division. This initiative stand out from the myriad collaborations Salesforce.com and Dell have entered over the years targeting this constituency, said Yankee Group analyst Sheryl Kingstone.

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Dell, Salesforce.com Join Forces in SMB Territory

It may be as sexy as grandma’s underpants, but data is the foundation upon which everything else is layered. Without the right support underneath, the fat will roll over your margins, creating an unsightly, unseemly, unprofitable business bulge. “While it sounds a little boring, managing data as the key strategic asset has become a corporate imperative,” Jeff Gilleland, SAS customer intelligence product marketing manager, told CRM Buyer.

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It’s Not the Data - It’s How You Use It