Posts Tagged ‘crm-buyer’

Then and Now

Wednesday, April 26th, 2017


A few years ago, when Oracle was busy buying companies to fill out its front-office cloud offering, RightNow Technologies developed a “day in the life” video that has stuck with me. It was shown at RightNow’s last user meeting as an independent company. In fact, at the conference where it debuted, Oracle announced its acquisition of RightNow. The video’s importance was as a harbinger of things to come in the customer service world. At that point in time, we were struggling with the idea of multichannel support.

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Then and Now

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Salesforce, QuintilesIMS Team to Push New Therapies to Market

Tuesday, April 25th, 2017


Salesforce has entered an alliance with QuintilesIMS’ aimed at helping life sciences companies move treatments from clinical phases to commercial applications more effectively. QuintilesIMS, formed last year through the merger of healthcare data provider IMS Health and medical research firm Quintiles Transnational, is one of the world’s largest integrated healthcare services companies. QuintilesIMS plans to use the Salesforce Platform’s capabilities to build new solutions to bring therapies to market.

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Salesforce, QuintilesIMS Team to Push New Therapies to Market

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Healthgrades’ CareChats Aims to Tear Down Doctor-Patient Wall

Friday, April 21st, 2017


Healthgrades, an online resource to provide consumers with information about physicians and hospitals, on Wednesday launched CareChats, a tool that allows encrypted text and email conversations between patients and their healthcare providers. Developed in partnership with Conversa, CareChats enables doctors and hospitals to communicate with patients outside of visits. Among its uses are management of chronic conditions, communications before and after surgery, and lifestyle health coaching.

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Healthgrades’ CareChats Aims to Tear Down Doctor-Patient Wall

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Take Marketing Off Autopilot and Get Creative

Wednesday, April 19th, 2017


More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same?
The reason, in part, is that some things work well. In nature, convergent evolution leads different kinds of organisms to similar solutions when they work. The number of strategies that will lead to success is limited. Marketers don’t simply echo the successful efforts of other marketers, though — they also parrot things that don’t really work.

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Take Marketing Off Autopilot and Get Creative

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CPQ: Boost Selling Performance and Accuracy

Monday, April 17th, 2017


They say it can take a product idea 10 years to go from concept to mass-market appeal but that might be only an optimist’s viewpoint. Some of the best ideas in CRM right now have been marinating for at least that long — and some for much longer. Two great examples are analytics and CPQ, which companies like Oracle, Salesforce and others have embraced with passion. Interestingly, each technology has traversed a path that needed other technologies to become fully mature. “Analytics” is an old term for what we now call “machine learning.”

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CPQ: Boost Selling Performance and Accuracy

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