E-Commerce Blog

One of the most important attributes of search engine optimization (SEO) is link building, which is garnering quality inbound links to a website. A single link from a high-quality, trusted source can raise the rankings of multiple pages on a website because search engines aren’t just counting the link as a vote for the singular page, but also as a vote for the entire domain. So, the process of finding good links is integral to building better PageRank throughout a site, which in turn is vital to improving search engine results for your website.

There are many tools that measure PageRank and report on the existing links any website has. But how do you know if a particular link – relative to other potential links – is worth the time and…

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Find and Measure Links Better with Linkscape

Using video and audio in a website increases the probability of an accessibility problem. Where text can be readily translated into a wide variety of alternative mediums for the disabled, the complex nature of video and audio make this kind of machine-generated comprehension nearly impossible. Add to that the fact that reading a transcript hardly conveys an experience equivalent to the excitement of an expertly-produced audio file, and it’s clear that marketers have a serious challenge when targeting the disabled using video and audio.

In this article, I’ll be looking specifically at ideas to help make video and audio promotions more accessible – and marketable – to the deaf/hard-of-hearing community.

Audio Files and Transcription

Sou…

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Accessibility: Making Video and Audio Usable For The Deaf

Most ecommerce merchants want consumers from all over, whether that means all 50 U.S. states, Canada, Mexico, Europe, or the world. But e-retailers need to consider local laws when they ask for business in another state or another country. And it is important to understand which jurisdictions might apply to a given online transaction.

In many cases, laws from the customer’s state are the ones that will apply in the event a problem arises. This is equally true regarding the laws of other countries. For example, in some European countries it is illegal to sell anything related to the Nazis. This may seem reasonable but the law also applies to World War II memorabilia dealers. So a business owner in the United States who sells World War II…

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Selling Products Online: What Legal Jurisdiction Applies?

UpSellit’s SMARTagent promises to automatically bring shoppers back to your site and close potential sales. It’s part user-engaged action, part automated chat, and part sales-floor closer. UpSellit CTO and president Chris Wopler said that e-retailers who add it to their sites could expect a 10 percent increase in conversions.

“We can’t turn bad traffic into great traffic,” said Wopler from UpSellit’s Camarillo, Calif., headquarters, “but if a merchant is consistently making 100 sales today, with our technology they’re making 110.”

Hosted solution; commission-based fee

The SMARTagent is hosted on UpSellIt’s server and is added to an e-merchant’s site with a JavaScript tag. Shoppers leaving an ecommerce site without making a purcha…

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Automated Chat Captures Prospects After They Leave A Site

Practical eCommerce counts over 300 different shopping cart platforms. This includes licensed carts, hosted carts, and open-source carts. In this, our “Cart Of The Week” feature, we’ll profile—but not evaluate—a specific shopping cart asking about its strengths and weaknesses. We’ll then ask a competitor about the cart, too.

In this installment, we’ve featured the Interspire Shopping Cart, an AJAX-intensive, licensed shopping-cart that boosts easy design and update tools for merchants that don’t have extensive XHTML, CSS, or other coding skills. Merchants can add or remove “panels,” swift content, or rewrite web copy without any coding or uploading, and the Interspire Shopping Cart works for both tangible and digital products.

We ask…

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